{"id":17678,"date":"2025-02-14T14:53:22","date_gmt":"2025-02-14T14:53:22","guid":{"rendered":"https:\/\/wearedoubledot.com\/?page_id=17678"},"modified":"2026-05-12T14:22:25","modified_gmt":"2026-05-12T14:22:25","slug":"paid-ads-faq-el","status":"publish","type":"page","link":"https:\/\/wearedoubledot.com\/el\/frequently-asked-questions\/paid-ads-faq-el\/","title":{"rendered":"Paid Ads \u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u0395\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":17593,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-17678","page","type-page","status-publish","hentry"],"acf":{"is_homepage_with_video":false,"content_blocks":[{"acf_fc_layout":"intro_text","fields":{"remove_margin":false,"number":"1","label":"\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u0395\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2","title":"\u0388\u03c7\u03b5\u03b9\u03c2 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b1\u03c0\u03bf\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 Paid Ads;","title_large_container":false,"content":"\u039a\u03b1\u03bb\u03ce\u03c2 \u03ae\u03c1\u03b8\u03b5\u03c2 \u03c3\u03c4\u03b7 \u03bc\u03b1\u03b3\u03b9\u03ba\u03ae \u03b6\u03bf\u03cd\u03b3\u03ba\u03bb\u03b1 \u03c4\u03bf\u03c5 Pay-Per-Click advertising (PPC), \u03cc\u03c0\u03bf\u03c5 \u03c4\u03b1 budgets \u03b5\u03be\u03b1\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03ba\u03ac\u03bb\u03c4\u03c3\u03b5\u03c2 \u03c3\u03c4\u03bf \u03c0\u03bb\u03c5\u03bd\u03c4\u03ae\u03c1\u03b9\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b1 dashboards \u03c3\u03b5 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b1\u03bc\u03c6\u03b9\u03c3\u03b2\u03b7\u03c4\u03b5\u03af\u03c2 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1.\r\n\r\n\u0395\u03af\u03c4\u03b5 \u03b5\u03af\u03c3\u03b1\u03b9 \u03bd\u03ad\u03bf \u03c3\u03c4\u03b1 Google Ads, \u03b5\u03af\u03c4\u03b5 \u03c0\u03b5\u03b9\u03c1\u03b1\u03bc\u03b1\u03c4\u03af\u03b6\u03b5\u03c3\u03b1\u03b9 \u03bc\u03b5 Social Media Ads, \u03b5\u03af\u03c4\u03b5 \u03b1\u03c0\u03bb\u03ac \u03b1\u03bd\u03b1\u03c1\u03c9\u03c4\u03b9\u03ad\u03c3\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03b1 \u03ba\u03bf\u03c3\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 Karen \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03b5\u03c3\u03ad\u03bd\u03b1, \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf FAQ \u03b8\u03b1 \u03c3\u03bf\u03c5 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03b1\u03c3\u03c4\u03b5\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03ce\u03b4\u03c5\u03bd\u03b1 \u03b5\u03b9\u03bb\u03b9\u03ba\u03c1\u03b9\u03bd\u03b5\u03af\u03c2.","link":{"title":"\u03a0\u03af\u03c3\u03c9 \u03c3\u03c4\u03b9\u03c2 Paid Ads","url":"###","target":""}}},{"acf_fc_layout":"card","fields":{"remove_margin":false,"number":"2","label":"\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 Paid Ads","title":"\u0389 \u03b1\u03bb\u03bb\u03b9\u03ce\u03c2, \u03cc\u03c3\u03b1 \u03b8\u03b1 \u03ad\u03c8\u03b1\u03c7\u03bd\u03b5\u03c2 \u03c3\u03c4\u03bf Google \u03b1\u03bb\u03bb\u03ac \u03bc\u03b5 \u03c0\u03b9\u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03ac \u03bb\u03cc\u03b3\u03b9\u03b1","title_size_small":false,"link":null,"type":"accordion-faq","text":"","slider":null,"accordion":[{"acf_fc_layout":"item","title":"\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf PPC \u03c3\u03c4\u03bf Digital Marketing;","content":"\u03a4\u03bf <strong>PPC (Pay-Per-Click)<\/strong> \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9\u03c2 \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03ba\u03ac\u03bd\u03b5\u03b9 click \u03c3\u03c4\u03bf <strong><a href=\"https:\/\/wearedoubledot.com\/el\/service\/google-ads-el\/\">ad<\/a><\/strong> \u03c3\u03bf\u03c5. \u03a3\u03ba\u03ad\u03c8\u03bf\u03c5 \u03c4\u03bf \u03c3\u03b1\u03bd online speed dating: \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03c4\u03b7\u03bd \u03b1\u03bb\u03b7\u03b8\u03b9\u03bd\u03ae \u03b1\u03b3\u03ac\u03c0\u03b7 (\u03ad\u03bd\u03b1 conversion)."},{"acf_fc_layout":"item","title":"\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 Social Media Ads;","content":"\u03a4\u03b1 <strong><a href=\"https:\/\/wearedoubledot.com\/el\/service\/social-media-ads-el\/\">Social Media Ads<\/a><\/strong> \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 social media (<strong><a href=\"https:\/\/wearedoubledot.com\/el\/service\/facebook-ads-el\/\">Facebook<\/a><\/strong>, Instagram, TikTok, <strong><a href=\"https:\/\/wearedoubledot.com\/el\/service\/linkedin-ads-el\/\">LinkedIn<\/a><\/strong>, <strong><a href=\"https:\/\/wearedoubledot.com\/el\/service\/pinterest-ads-el\/\">Pinterest<\/a><\/strong> \u03ba.\u03bb\u03c0.). \u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03bd \u03c4\u03b1 stories \u03c0\u03bf\u03c5 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ad\u03c1\u03b1, \u03b1\u03c0\u03bb\u03ac \u03b1\u03c5\u03c4\u03ac \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c3\u03bf\u03c5 \u03c0\u03bf\u03c5\u03bb\u03ae\u03c3\u03bf\u03c5\u03bd \u03ba\u03ac\u03c4\u03b9."},{"acf_fc_layout":"item","title":"\u0393\u03b9\u03b1\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf PPC \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03af\u03b1 \u03bc\u03bf\u03c5;","content":"\u0395\u03c0\u03b5\u03b9\u03b4\u03ae \u03c4\u03bf \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03cc reach \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03b1\u03cc\u03c1\u03b1\u03c4\u03bf. \u03a4\u03bf <strong>PPC<\/strong> \u03c3\u03bf\u03c5 \u03b4\u03af\u03bd\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf ROI \u03ba\u03b1\u03b9 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c3\u03c4\u03bf \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03bf\u03c5. \u03a7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c5\u03c4\u03cc, \u03c8\u03b9\u03b8\u03c5\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03ba\u03b5\u03bd\u03cc \u03c4\u03bf\u03c5 internet."},{"acf_fc_layout":"item","title":"\u03a0\u03bf\u03b9\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 PPC KPIs;","content":"\u03a4\u03b1 <strong>KPIs<\/strong> = \u03bf \u03c3\u03c7\u03bf\u03bb\u03b9\u03ba\u03cc\u03c2 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03c4\u03bf\u03c5 PPC \u03c3\u03bf\u03c5. \u03a4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd, \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b5:\r\n<ul>\r\n \t<li>ROAS (Return on Ad Spend)<\/li>\r\n \t<li>CPL (Cost Per Lead)<\/li>\r\n \t<li>CTR (Click-Through Rate)<\/li>\r\n<\/ul>\r\n\u03a7\u03c9\u03c1\u03af\u03c2 KPIs, \u03c0\u03b1\u03bd\u03b7\u03b3\u03c5\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 clicks \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd\u03c2."},{"acf_fc_layout":"item","title":"\u039d\u03b1 \u03ba\u03ac\u03bd\u03c9 Google Ads \u03ae Social Media Ads;","content":"<strong>\u039a\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03cd\u03bf<\/strong>. \u0394\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u201cGoogle vs Facebook\u201d, \u03b5\u03af\u03bd\u03b1\u03b9 \u201cGoogle and Facebook\u201d.\r\n<ul>\r\n \t<li><strong><a href=\"https:\/\/wearedoubledot.com\/el\/service\/google-ads-el\/\">Google Ads <\/a><\/strong>= Intent-driven (\u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03c0\u03bf\u03c5 \u03c8\u03ac\u03c7\u03bd\u03bf\u03c5\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03ac).<\/li>\r\n \t<li><strong><a href=\"https:\/\/wearedoubledot.com\/el\/service\/social-media-ads-el\/\">Social Media Ads<\/a><\/strong> = Disruption-driven (\u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03c0\u03bf\u03c5 scroll\u03ac\u03c1\u03bf\u03c5\u03bd, \u03b5\u03c3\u03cd \u03c4\u03c1\u03b1\u03b2\u03ac\u03c2 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae).<\/li>\r\n<\/ul>"},{"acf_fc_layout":"item","title":"\u0393\u03b9\u03b1\u03c4\u03b9 \u03b4\u03b5\u03bd \u03c4\u03b1\u03b9\u03c1\u03af\u03b1\u03b6\u03bf\u03c5\u03bd \u03c4\u03b1 Google Ads \u03bc\u03b5 \u03c4\u03bf GA4 \u03bc\u03bf\u03c5;","content":"\u0395\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03bd \u03c7\u03c9\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9 \u03b3\u03bf\u03bd\u03b5\u03af\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03b2\u03b3\u03b1\u03b4\u03af\u03b6\u03bf\u03c5\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03bf\u03b9\u03bf\u03c2 \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9 \u03c4\u03b1 \u03c0\u03b1\u03b9\u03b4\u03af\u03b1.\r\n<ul>\r\n \t<li><strong>Google Ads<\/strong> = Click-based attribution<\/li>\r\n \t<li><strong>GA4<\/strong> = Event-based attribution<\/li>\r\n<\/ul>\r\n\u039d\u03b1 \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 10\u201315% \u03c3\u03c4\u03b1 reports. \u039c\u03b7\u03bd \u03c0\u03b1\u03bd\u03b9\u03ba\u03bf\u03b2\u03ac\u03bb\u03bb\u03b5\u03c3\u03b1\u03b9, \u03cc\u03bb\u03b1 \u03ba\u03b1\u03bb\u03ac."},{"acf_fc_layout":"item","title":"\u03a0\u03cc\u03c3\u03b1 \u03bd\u03b1 \u03be\u03bf\u03b4\u03ad\u03c8\u03c9 \u03c3\u03b5 PPC \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2;","content":"\u0395\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c3\u03bf\u03c5, \u03b1\u03bb\u03bb\u03ac \u03b5\u03b4\u03ce \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 cheat sheet:\r\n<ul>\r\n \t<li>&lt; \u20ac2,500\/\u03bc\u03ae\u03bd\u03b1 \u2192 Focus \u03c3\u03b5 high-intent <strong>Google Search campaigns<\/strong><\/li>\r\n \t<li>\u20ac2,500\u2013\u20ac5,000\/\u03bc\u03ae\u03bd\u03b1 \u2192 \u03a0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b5 <strong>remarketing + Facebook tests<\/strong><\/li>\r\n \t<li>\u20ac5,000+ \u2192 \u03a0\u03b5\u03b9\u03c1\u03b1\u03bc\u03b1\u03c4\u03af\u03c3\u03bf\u03c5 \u03bc\u03b5 <strong>Performance Max, YouTube, TikTok<\/strong><\/li>\r\n<\/ul>"},{"acf_fc_layout":"item","title":"\u0393\u03b9\u03b1\u03c4\u03af \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03bb\u03af\u03b3\u03bf \u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03bc\u03bf\u03c5 \u03c0\u03ad\u03c6\u03c4\u03b5\u03b9;","content":"\u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 <strong>ad fatigue<\/strong>\u2014\u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03ba\u03bf\u03c5\u03c1\u03b1\u03c3\u03c4\u03b5\u03af \u03bd\u03b1 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7. \u039b\u03cd\u03c3\u03b5\u03b9\u03c2:\r\n<ul>\r\n \t<li>\u0391\u03bd\u03b1\u03bd\u03ad\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ce\u03bd<\/li>\r\n \t<li>\u0394\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2 \u03bd\u03ad\u03c9\u03bd \u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03c9\u03bd<\/li>\r\n \t<li>\u0388\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03c4\u03bf\u03c5 frequency\u2026 \u039c\u03b7 \u03c3\u03c0\u03b1\u03bc\u03bc\u03ac\u03c1\u03b5\u03b9\u03c2\u2026<\/li>\r\n<\/ul>"},{"acf_fc_layout":"item","title":"Remarketing: Creepy \u03b7 \u0391\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc;","content":"\u039a\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03cd\u03bf. \u03a4\u03bf <strong>remarketing<\/strong> \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03bd \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ac\u03c2 \u03c4\u03bf\u03bd\/ \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03b7\u03bd \u03c3\u03bf\u03c5 \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd. \u0386\u03b2\u03bf\u03bb\u03bf; \u039d\u03b1\u03b9. \u0391\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc; \u0395\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1\u03b9. \u039a\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 5\u20137 touchpoints \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 convert \u03ad\u03bd\u03b1\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2."},{"acf_fc_layout":"item","title":"\u039c\u03c0\u03bf\u03c1\u03ce \u03bd\u03b1 \u03c4\u03c1\u03ad\u03be\u03c9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 Conversion Tracking;","content":"\u0391\u03bc\u03ad\u2026 \u03b1\u03bd \u03c3\u03bf\u03c5 \u03b1\u03c1\u03ad\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af\u03c2 \u03bc\u03b5 100 km\/h \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bc\u03ad\u03bd\u03b1 \u03bc\u03ac\u03c4\u03b9\u03b1....\r\n\u03a7\u03c9\u03c1\u03af\u03c2 <strong>conversion tracking<\/strong>, \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 ROI \u03ae \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 optimization. \u0395\u03af\u03bd\u03b1\u03b9 \u03bc\u03b7 \u03b4\u03b9\u03b1\u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b5\u03cd\u03c3\u03b9\u03bc\u03bf."},{"acf_fc_layout":"item","title":"\u03a0\u03cc\u03c4\u03b5 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03c9 Scale \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bc\u03bf\u03c5;","content":"\u039a\u03ac\u03bd\u03b5 scale \u03cc\u03c4\u03b1\u03bd:\r\n<ul>\r\n \t<li>\u03a4\u03b1 KPIs \u03c3\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ac<\/li>\r\n \t<li>\u0397 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03c4\u03b5\u03af \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 leads\/sales<\/li>\r\n \t<li>\u0388\u03c7\u03b5\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03be\u03b5\u03b9 \u03c3\u03b5 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ac creatives + targeting<\/li>\r\n<\/ul>\r\n\u0394\u03b9\u03c0\u03bb\u03b1\u03c3\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 budget \u2260 \u03b4\u03b9\u03c0\u03bb\u03b1\u03c3\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd. \u039d\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b1\u03b4\u03b9\u03b1\u03ba\u03cc growth (\u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03ba\u03b1\u03c6\u03ad)."},{"acf_fc_layout":"item","title":"\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c7\u03c1\u03c5\u03c3\u03ae \u03c3\u03c5\u03bd\u03c4\u03b1\u03b3\u03ae \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c3\u03c4\u03b1 Paid Ads;","content":"<ul>\r\n \t<li>\u039e\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1<\/li>\r\n \t<li>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf<\/li>\r\n \t<li>\u03a4\u03b5\u03c3\u03c4, \u03c4\u03b5\u03c3\u03c4 \u03ba\u03b1\u03b9 \u03be\u03b1\u03bd\u03ac \u03c4\u03b5\u03c3\u03c4<\/li>\r\n<\/ul>\r\n\u039a\u03b1\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac\u2026 \u03bb\u03af\u03b3\u03bf \u03c7\u03b9\u03bf\u03cd\u03bc\u03bf\u03c1! \u039f\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03b5 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c7\u03b1\u03bc\u03bf\u03b3\u03b5\u03bb\u03ac\u03c2, \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9.\r\n\r\n\u0398\u03b5\u03c2 \u03bd\u03b1 \u03bc\u03ac\u03b8\u03b5\u03b9\u03c2 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c6\u03c4\u03b9\u03ac\u03be\u03b5\u03b9\u03c2 <strong>ads \u03c0\u03bf\u03c5 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c7\u03b1\u03bc\u03cc\u03b3\u03b5\u03bb\u03b1;<\/strong>\r\n\r\n\u039c\u03af\u03bb\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd double dot. \u0395\u03bc\u03b5\u03af\u03c2 \u03be\u03ad\u03c1\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 <i>scroll... \u03ba\u03b1\u03b9 stop!<\/i>"}],"blockquotes":null,"values":null}}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paid Ads \u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u0395\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 - Double Dot Web Development<\/title>\n<meta name=\"description\" content=\"\u0388\u03c7\u03b5\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 Paid Ads; \u03a0\u03bf\u03b9\u03b1 \u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 PPC; \u03a4\u03b9 budget \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bc\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c3\u03b1 \u03bd\u03b1 \u03be\u03bf\u03b4\u03ad\u03c8\u03c9 \u03c3\u03b5 ads; \u0388\u03c7\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wearedoubledot.com\/el\/frequently-asked-questions\/paid-ads-faq-el\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paid Ads \u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 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content=\"https:\/\/wearedoubledot.com\/wp-content\/uploads\/2023\/06\/og-image3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wearedoubledot.com\/el\/frequently-asked-questions\/paid-ads-faq-el\/\",\"url\":\"https:\/\/wearedoubledot.com\/el\/frequently-asked-questions\/paid-ads-faq-el\/\",\"name\":\"Paid Ads \u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u0395\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 - Double Dot Web Development\",\"isPartOf\":{\"@id\":\"https:\/\/wearedoubledot.com\/el\/#website\"},\"datePublished\":\"2025-02-14T14:53:22+00:00\",\"dateModified\":\"2026-05-12T14:22:25+00:00\",\"description\":\"\u0388\u03c7\u03b5\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 Paid Ads; \u03a0\u03bf\u03b9\u03b1 \u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 PPC; \u03a4\u03b9 budget \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bc\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c3\u03b1 \u03bd\u03b1 \u03be\u03bf\u03b4\u03ad\u03c8\u03c9 \u03c3\u03b5 ads; \u0388\u03c7\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b9\u03c2 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