Bovillage

The collective brand Bovillage was created in 2010 by Interbev, the Inter-Professional Organization for Livestock and Meat in France, to promote French beef in Greece. As Greece is the third largest export market for Interbev, it was imperative to have a strong digital presence for their brand to support their promotional and training activities.

We worked together on the development of their initial website a few years ago and the subsequent improvements required in order to accommodate new needs and the change of their brand identity. We are also collaborating for the digital promotion of the brand to a very specific audience across the platforms of Google and social media ads, now fully supported by a dynamic Social Media Management strategy to keep their community actively engaged.

To add a truly interactive flavor to their digital ecosystem, we also designed and developed a custom, AI-powered Mini-Game. By asking users a series of tailored questions, the AI analyzes their responses to determine their ultimate “butcher archetype.” It is a playful, highly engaging tool that turns passive scrolling into active participation, giving their audience a completely fresh way to interact with the brand.