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Keyword is what you are typing as you are googling for something, about a zillion times a day. By the way, the 4th most popular keyword is “weather”. Apparently, nobody cares to look out the window and it is also apparent that we will search online, for pretty much everything. And that’s why you need to rank high, in searches. Because that is the way millions of people will look for what you are offering.
Keyword research is a term used to describe the process of finding and analysing search terms that people use in search engines, when looking for a product or service online. The aim is to identify the terms that offer the most value to the business and construct an SEO strategy, in order to rank higher in them in search engines.
Double Dot’s team of SEO experts can expose the monthly volume of queries for each search term, along with the expected difficulty to rank for these keywords, which is related to the number of competitive websites that also aim to rank. Keyword research forms the basis of any SEO campaign, as it sets which keywords we will aim to target, for high ranking.
And if you are wondering which are the top three most popular keywords, they are Facebook, YouTube and Amazon. If you are not one of those companies, then reach out to Double Dot and let’s find you keywords that shoot for the sky. If you are one of those companies, reach out to Double Dot, period.
Get insights on how users search online
Deduce how many searches occur for a certain search term on a monthly basis, along with any seasonal or regional variations.
Identify user’s intent
Informational, navigational, transactional or commercial? The way users search portrays their mindset and their stage in the buyer journey.
Identify competition around search queries
Deduce the number of competitor websites that are currently ranking for these keywords and the difficulty in surpassing them in search engines.
Identify easy wins and opportunities
Get the low hanging fruit first, i.e. opportunities to rank faster for keywords with less competition.
Define the pillars for content creation
Align the website’s content and internal links around the selected search terms.
Set the right foundations for SEO
As all the effort during an SEO campaign aims to better the rankings of these keywords.
To run a successful keyword research phase, we don’t cut corners, we take the time to understand your business, your target audience and goals.
We start off with your suggestions, after all you know your business really well and your input is super useful, to get the first set of search terms.
We use premium tools, to identify the keywords your competitors rank for and add these to the pool of potential keywords.
We use premium tools, to suggest additional keywords based on the initial pool.
We use Google’s Search Console, to benchmark your website’s current keywords.
We use premium SEO tools, to identify the monthly volume of searches for each keyword we have identified. This is very important, so as to prioritise the keywords that have a nice, juicy volume of monthly searches.
We use premium SEO tools, to identify the difficulty associated with each keyword in the pool, i.e. how many other websites are currently ranking for it. The more websites, the greater the difficulty and the time it takes to reach top rankings.
Prioritise the easy wins, i.e. keywords with significant volume and relatively low difficulty.
Tag each search term with user intent, so as to understand its place in the buyer journey and prioritise accordingly.
Ensure long tail keywords appear in the final selection, as these searchers are more specific and intentional.
Tag each search term with a business value metric, to put the most important ones for the business first.
Discuss the final set of keywords with the business and deduce the final list together, taking into account all the different prioritisation parameters and ensure a healthy, well rounded final mix.
Group the selected keywords in topics/clusters, in order to ensure our effort to rank keywords is distributed evenly for all topics.
Use the selected keywords list, as the basis of our reporting, content creation and optimisation as well as onsite optimisation and link building.
Keyword is the key for high rankings