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Humans have been migrating since the dawn of time. But this is the intro for a very different article. However, websites migrate as well. As web trends and available functionality are ever evolving, chances are that your website will need a major facelift or even a complete redesign, after a few years in operation. Maybe you are even thinking of changing your domain or the architecture of your website altogether. There are some illegal plastic surgeons that can change faces and support migrations with non extradition treaties, but again, different article, back to websites.
Replacing a website is all fine and dandy and legal, however it can have a detrimental impact on its current rankings and position in search engines’ results, if the migration process is not handled properly. Double Dot will make sure that Google is given the right signals during a website migration, so that you get to maintain your rankings and organic traffic, after the migration to the new website.
Changing your website’s structure, navigation or design
When your old design needs a refresh or its structure and navigation are found problematic for crawlers.
Moving to a new framework or CMS
To improve your website’s performance, security or functionality.
Adding a mobile version
Special care is needed, when a separate mobile version of your website is available to search engines.
Moving from HTTP to HTTPS
You want to get rid of that scary pop-up that tells your visitors that your website is not safe to browse. Furthermore, special care is needed here in order to avoid duplicate content.
Moving to a new server
Switching to a new server could speed up your website, and the migration process should be handled with care, for a seamless transition.
Changing your domain name
As a part of rebranding or even a change in direction, changing your domain name involves a website migration, to ensure the new domain receives all the SEO juice from the old one.
Depending on the type of migration, we plan the steps needed in advance and agree on the migration roadmap.
This will help us have a reference point, in terms of all organic traffic and a comparison for after the migration is completed.
A set of checks around crawlability, indexability, site speed and duplicate content is performed with premium SEO tools and Google’s Webmaster Tools suite.
Our technical team fixes any issues that have emerged, as a result of the audit.
Our team of SEO specialists will perform a detailed URL migration map, so that all the URLs from the old website are accounted for and handled accordingly.
After the migration to the new website, a set of tests that cover key organic vitals is performed on a regular basis, to identify how search engines are discovering and indexing the new website.
Identify any problematic areas and proceed with the appropriate actions, in order to resolve issues related to the new website’s indexation.
We are a smooth operator of smooth migrations