We deliver an action plan for your hotel to become the new desire
Bring your retail business online, with a presence you are proud of
We specialise in strategies that drive high quality enrolments to your school
This will help us propose the optimum solution for your project
If you are an existing Double Dot customer and currently experiencing an issue with your website or emails, please fill in the form and one of our support specialists will get back to you as soon as possible.
Audits are very serious business. And as you are taking your business very seriously, you need to identify what is limiting your website from having an optimal position in Search Engines Results Pages (SERPs). And as we also take your business very seriously, we offer a 360 service that consists of running the SEO audit, generating a report with findings and proceeding with implementing the fixes alongside our web developers.
We vigorously compare your website/eshop against a carefully selected list of over 150 checkpoints and produce a list of actions to be taken, in order to address all issues found in a prioritised manner. Our checklist includes items around crawlability, indexability, accessibility (and all things ending with -ility), site speed, link profiling, architecture, mobile friendliness, duplicate content, structured data, on-page optimisation and local SEO.
Search engines are constantly updating their algorithms to protect the user and provide better search results and you need to be aware of these changes, so you can make adjustments to your website’s content accordingly.
Popular webmaster tools are continually changing, so you need to make sure you are compliant and use the full set of features they can offer.
It is important for your website to be free of server error messages and broken links, as this will hinder the search engines task to crawl your website. Performing the audit will expose the errors, enabling you to redirect them and give the correct signals to crawlers.
Titles and meta-data
Title tags and meta descriptions are the first thing visitors will read about your website in organic search results. It is important that they are relevant and engaging to attract visitors.
It is important to provide relevant and fresh content to search engines, and give them a reason to come back. An SEO Audit will check the freshness of your content and crawl rate.
Ensure your website gets crawled by search engines, at the right frequency and serving the right content. A search engine crawler (or bot) does not view websites as real visitors do, as they only care about its content and not the style in which it is presented.
Ensure your website is indexed on search engines results page (SERP) with all key web-pages and without duplicates that may occur.
Ensure your site is fully accessible for all users, including ones with accessibility disabilities
Check the loading times and fix issues concerning core web vitals. Compare against your competitors performance and ensure it beats it 😉
Check the health of your websites backlinks and disavow any problematic, low quality, malicious links that may exist
Ensure your website uses breadcrumbs, internal linking, search and menus in an SEO-optimised way that helps crawlability and indexation
Ensure your website is mobile friendly according to the standards of search engines
Identify and treat duplicate content accordingly, as it is a major negative SEO signal. Search engines treat this as you trying to cheat by creating identical content for their results page, something that most of the times unintentionally by the website’s engine.
Identify opportunities for structured data content and produce the right markup for it. Structure markup helps search engines understand and categorise content better and – in some cases- award with prime real estate on their organic results.
Ensure the title, meta description, images and text is optimised, based on the keywords we want to rank for.
Is your Google Local business profile optimised? What is your presence on Google maps and relevant searches?
The 360 service you need, to crawl up the SERPs