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We specialise in strategies that drive high quality enrolments to your school
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There are simple things like content and on-page SEO and then, there are the complicated technical SEO stuff, that a non-expert prefers to conveniently ignore. Even in the case of a seasoned SEO project, where you’ve done it all – on-page SEO and link building – and after all those late nights, you still realise that the numbers are not telling you what you want to hear. Chances are that a technical SEO issue is sabotaging your efforts. And it’s like accounting. You hate doing it, you don’t even want to try and learn, but it has to be done.
And like accounting, it’s critical. It helps search engines crawl your site and rank it in the search results to begin with. It ensures that your website is easy to navigate and is free of any technical issues that prevent it from being understood and ranked by search engines. It refers to updates on a website/server which have a direct impact on its crawlability, indexation and ultimately rankings on search engines. This is the technical stuff that any website that aspires to rank high on search engines, should address and the first step in a full blown SEO project.
Ensures sitemap correct creation and submission to Google Webmaster tools
Ensures all 3XX server responses are handled correctly
Ensures correct redirection between http & https versions of your website
Ensures correct handling of canonicalisation, to prevent duplicate content issues
Ensures presence of the important robots.txt file, with suitable directives for each case
Aims towards faster loading times, a major SEO signal
Identifies and removes duplicate content from search engines radar, as duplicate content is a negative signal
Ensures the correct language is set on the website, as far as search engines are concerned
Ensures all images have alt tags, which are populated with meaningful and relevant text
Ensures all images are compressed to ensure minimum footprint and load on the server
Identifies and fixes all internal broken links
Identifies the possibilities for using structured data and ensuring search engines receive this information correctly
Passes the mobile-friendly test and performs any relevant fixes
Ensures that all web-pages have the capacity to store meta title and meta description fields and optimises them with meaningful and relevant text
Hire an expert to do all the fixes for you and get some sleep