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      Google Ads

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      Service Overview

      Be all over Google

      Who doesn’t love those ads constantly popping up here and there, everywhere, annoying, however, extremely effective? They are basically Google’s advertising program and the suite of Google’s advertising capabilities, on google.com and across Google’s other properties, partner sites and apps. These services are designed to help businesses and marketers connect with billions of people, who are finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web and more.

      Whether you are looking for new leads, increase your bookings/reservations or sell products online, Google Ads is one of the most efficient ways to grow your business.

      Double Dot is a Google Premier Partner, a distinction awarded to the top 3% of agencies working with Google Ads, offering certified expertise and proven success in digital advertising.

      Supercharge your business’ growth and revenue, with Google’s suite of powerful tools for online advertising

      Book-it

      Verina Hotels

      Deloudis eshop

      Siountri School

      Sea You Soon

      Kourtis Contract

      Fitshop

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      A variety of ad options

      Google ads offer a wide ranging of ad formats, so that you can advertise right where your customers are.

      • Google search ads

        Be found on Google search results, exactly the moment someone searches for a product or service you are offering.

      • Google display ads

        Have instant access to 200 millions of websites and reach more than 90% of all internet users.

      • Google shopping ads

        Increase your online sales, with campaigns that reach users who are looking for your products.

      • YouTube ads

        Capture your audience attention on YouTube (owned by Google), the second largest search engine in the world.

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      Google Ads with Double Dot

      Here in Double Dot we have a proven process, delivered by experienced professionals.

      • An optimal mix of ad formats

        Our team will study your requirements and come up with the optimal mix of ad formats, from Google ads’ ecosystem (Search, Display, Shopping, Youtube).

      • Optimal campaign structure

        We will set up your campaign, using best practices in terms of structure and hierarchy, so as to have solid foundations for optimal performance.

      • Copy that works

        We will add all the needed copy in an ad you can be proud of, using best practices in terms of tone of voice, call to action, capitalisation etc.

      • Engaging visuals

        We will create super engaging visuals that stand out of the competition and use video and animation, to strengthen your brand’s message.

      • Budget management

        We will ensure that your campaigns stay within the agreed budget, as our team of experts will monitor the cost of each campaign daily, to prevent overspending.

      • Extensions usage

        We will enhance your campaign with all the latest bells and whistles, in order to stand out from the competition and convey all the appropriate information.

      • Bidding strategy

        We will identify the best bidding strategy for your campaign, based on the desired outcome, competition and costs.

      • Remarketing

        We will utilise remarketing to optimise your message to users that have already been exposed to your brand.

      • Correct tracking usage

        We will ensure tracking is in place correctly on all ads, so that performance results can be measured from all campaigns.

      Join us and think how cool would it be, if the YouTube video you’re watching is interrupted by your own ad?

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      What to expect when you partner with us

      Double Dot has years of experience and a number of successful campaigns under our belt, we know how to get the job done.

      • Tailor made approach

        We don’t have a super market approach, every project we undertake is different and we take the necessary time, in order to fully understand its needs.

      • Team with great experience

        Our team has more than 10 years of experience in running Google Ads, across various industries.

      • Standard daily, weekly and monthly checks

        We are proud to have developed our internal operating process, in terms of how your campaign will be managed, with daily, weekly and monthly tasks.

      • Your own designated account manager

        No middle people and lost in translation. Your dedicated account manager will thoroughly understand your project and map its needs on Google Ads platform.

      • Access to Google premium support

        We are official Google Partners, so we are in direct contact with Google managers for questions, insights and support that can offer extra boost to your account’s performance.

      • Focus on bottom line results

        Our goal is to reduce the cost per click and increase the conversion rate of campaigns, to improve your return on investment.

      • Data driven decisions

        We will always have your best interest in mind and support our actions with data we gather from the campaigns.

      • Custom reporting

        We are proud to offer detailed and tailor-made reporting for each project we undertake, which forms the basis of our discussion for campaign results, optimisation and next steps.

      • Consulting

        We will proactively advise you on best practices, changes in the trends, new technologies in the horizon and legislations that may affect your campaigns online.

      01 09

      Google Ads are basically the two words we all love to hate and hate to love

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      Selected Projects

      The cool deliverables

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      Testimonials

      Here is what some of our clients say about our Google Ads campaigns.

      • Demetrios Siountris

        Director of Studies, Siountri School

        An enduring value; responsible, ready to take up challenging projects and fairly priced for what you get.

      • Isidora Chandeli

        Managing Director, Verina Hotels

        One of our most important partners in the last 10 years, they have significantly contributed to the success of our business!

      • Konstantinos Gounaridis

        CEO, Vakalo Art & Design College

        We are absolutely happy with our collaboration. Double Dot Team knows perfectly the work that needs to be done, we fondly appreciate the family vibe and the personalised support you are providing.
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      Frequently Asked Questions

      All your questions, answered.

      • What is PPC in digital marketing?

        PPC (Pay-Per-Click) means you only pay when someone clicks your ad. Think of it as online speed dating: you pay for attention, and sometimes it leads to true love (a conversion).

      • Why is PPC important for my business?

        Because organic reach is basically invisible. PPC gives you instant visibility, measurable ROI and control over who sees your ads. Without it, you’re whispering into the internet void.

      • Should I use Google Ads or Social Media Ads?

        Both. It’s not “Google vs Facebook”, it’s “Google and Facebook”.

        • Google Ads = intent-driven (people actively searching).
        • Social Media Ads = disruption-driven (people scrolling, you grab their attention).
      • What are the most important Google Ads KPIs?

        KPIs = your Google Ads report card. At minimum, track:

        • Reach (How many people saw your Ad)
        • Impressions (How many times your Ad was viewed)
        • CPC (Cost Per Click)
        • CPM (Cost Per One Thousand appearances of your Display Ad)
        • ROAS (Return on Ad Spend)
        • CPL (Cost Per Lead)
        • CTR (Click-Through Rate or how many users clicked per 100 appearances)
          Without KPIs, you’re celebrating clicks that don’t pay the bills.
      • Why don't Google Ads and GA4 match?

        Because they’re like divorced parents arguing over who gets the credit.

        • GA4 = event-based attribution. Evaluates all marketing channels (Paid Search, Organic, Paid Social, Email, Direct, Referral). If a user clicks a Google Ad on Monday, gets an email newsletter on Wednesday, and buys, GA4 awards credit to Email.
        • Google Ads = click-based attribution. Evaluates a Single channel (Paid Only). If a user clicks a Google Ad on Monday, gets an email newsletter on Wednesday, and buys, Google Ads awards 100% credit to the ad.

        Expect a minimum of 10–15% difference in reporting. Don’t panic.

      • Is remarketing creepy or effective?

        Both. Remarketing is like running into your ex everywhere. Uncomfortable? Yes. Effective? Also yes. On average, it takes 5–7 touchpoints to convert a customer.

      • Can I run Google Ads without conversion tracking?

        Sure… if you also like driving blindfolded at 100 km/h. Without conversion tracking set up in Google Ads and GA4, you can’t measure ROI or optimize your campaigns. It’s non-negotiable.

      • When should I scale my Google Ads campaigns?

        Scale when:

        • your KPIs are stable
        • your business can handle more leads or sales
        • you’ve tested your ads, keywords and targeting

          Doubling the budget ≠ doubling sales. Expect gradual growth (and lots of coffee).

      • What is the golden recipe for success in Google Ads?
        • A clear message
        • Creative content
        • Test, test and test again

          And of course… a little humour! The ads that make you smile also make your audience buy.

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      Tools

      We love using these tools when running Google ads campaigns

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