Service Overview

Google Display Ads

Service Overview

The art of creating a personalised set of additional visual touchpoints for your brand

How many times have you been reading your article, minding your own business and up it pops an ad, of that thingie you were searching the other day, drop the article and buy the thingie? Well, that is one usage of Google Display Ads, always at your service, making sure that you are spending your money, cause Google never forgets. Now, get on the other end and be the product seller. Google Display Ads will not only get your product before the eyes of users actively looking for what you are selling, they will also expose you to millions of new audiences that are not aware that they need your product, until up it pops, right in front of their eyes.

With Google Display Ads, you can leverage Google’s vast network of website partners (Google Display Network), to showcase your business offering on different websites all over the internet. Google Display ads are ideal for new users to discover your brand, through a visual and engaging format, as the ads are static/animated images or videos. Additionally, they offer additional touch points to users being in the consideration phase, assisting in their final decision.

Double Dot is a registered Google Partner that can help you deliver a high performing Google Ads strategy, by creating stunning visual assets and deciding where and how they should be shown on the Google Display Network. We can make you sexy and make you pop up to everyone who is interested.

Access to 200 millions of websites and reach more than 90% of all internet users
Not window shopping, real shopping

Enhance brand awareness in the most cost-effective way.

  • Attract new customers

    Get the attention of users at a very early stage, even before they start looking for what you offer.

  • Help them decide in your favour

    Add extra touch-points, to showcase your offering to relevant audiences in the consideration stage.

  • Exceptional targeting options

    Using filters that include demographics, affinity segments, custom interests, in market intent, as well as placement types, devices and time of day, your visual content will only reach the right audience at the right time.

  • Outstanding reach

    Access to more than 200 million websites and apps, through one platform.

  • Affordability

    The most cost-effective advertising format, with various bidding options available, according to the campaign goals.

  • Enhanced remarketing capacity

    Deliver a different visual message to your audience, based on whether they have already visited your website and performed an action that is closer to conversion.

  • Various placement types

    Your ad can appear on third-party websites, at the top of a webpage, in the sidebar or even as a pre-roll before YouTube videos. Google also includes capabilities for ads to appear on Gmail and within different mobile apps.

  • Engaging visual content

    Get the attention of users, with animated and interactive banners and videos that match your brand’s aesthetics and visual guidelines.

  • Flexible format

    Accommodating to numerous styles (static image, animated GIF, html5, text or video), display ads provide variety and allow for A/B testing.

  • Measure your success

    Measure impressions, clicks, placements & conversions and see which ads perform better, so as to boost the return on your investment.

The process we love

Double Dot has a proven process, delivered by experienced professionals.

  • Optimal campaign structure

    Your campaign will be set up, using best practices in terms of structure and hierarchy, so that it can have solid foundations for optimal performance.

  • Placement selection

    Our team will select the best placement for your visual content, according to the campaign goals and the available budget.

  • Engaging visuals

    We will create super engaging visuals that stand out of the competition and use video and animation to strengthen your brand’s message.

  • Budget management

    To ensure that your campaigns stay within the agreed budget, our team of experts will monitor the cost of each campaign daily, to prevent overspending.

  • Bidding strategy

    We will identify the best bidding strategy for your campaign, based on the desired outcome, competition and costs.

  • Dynamic remarketing

    We will use dynamic remarketing, to optimise your message to users that have already been exposed to your offering.

  • Correct tracking usage

    Ensure tracking is in place correctly on all ads so that performance results can be measured from all campaigns.

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What Double Dot will do for you

Double Dot has years of experience and a number of successful campaigns under our belt, we know how to get the job done.

  • Tailor made approach

    We don’t have a super market approach, every project we undertake is different and we take the necessary time, in order to fully understand its needs.

  • High quality visuals

    Our experienced creative team will deliver high quality, engaging banners, animated visuals and videos, to accommodate your Google Display campaign.

  • Team with great experience

    Our team has more than 10 years of experience in running Google Display Ads Campaigns, across various industries.

  • Standard daily, weekly and monthly checks

    We are proud to have developed our internal operating process, in terms of how your campaign will be managed, with daily, weekly and monthly tasks.

  • Your own designated account manager

    No middle people and lost in translation. Your dedicated account manager will thoroughly understand your project and map its needs on Google Ads platform.

  • Access to Google premium support

    We are official Google Partners, so we are in direct contact with Google managers for questions, insights and support that can offer extra boost to your account’s performance.

  • Focus on bottom line results

    Our goal is always to improve your return on investment.

  • Data driven decisions

    We will always have your best interest in mind and support our actions with data we gather from the campaigns.

  • Custom reporting

    We are proud to offer detailed and tailor-made reporting for each project we undertake, which forms the basis of our discussion for campaign results, optimization and next steps.

  • Consulting

    We will proactively advise you on best practices, changes in the trends, new technologies in the horizon and legislations that may affect your campaigns online.

Not only Google never forgets, but it also knows what we all need, before we even know it, make the best of it!


We love using these tools when running Google Display Ad campaigns

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