The Foundry Suites

When we first met the Foundry Suites team on their legendary rooftop garden, we fell in love with the view to the Acropolis and the concept of this boutique hotel in the heart of Athens. The initial request was to help them promote their services to the right audience and ensure that their availability is covered even during the low season.

For that purpose, we first identified the key buyer personas and put in place a strategic digital marketing plan that included both Google Ads and social media ads, targeting new audience but also remarketing. Additionally, we introduced an SEO campaign that aimed at improving their organic rankings and included a keyword research, competition analysis and content creation.

We are proud to report that this comprehensive marketing plan generated impressive results – 2022 was a record year in terms of bookings! We have of course celebrated it once more on the legendary rooftop garden sipping cocktails and enjoying the fabulous view!