We deliver an action plan for your hotel to become the new desire
Bring your retail business online, with a presence you are proud of
We specialise in strategies that drive high quality enrolments to your school
This will help us propose the optimum solution for your project
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A phrase that can be said by both an ultra religious leader and a website owner in despair. Yes, why don’t they tho? Well, we don’t care about the religious leader, but if you are a website owner, you need to understand your users and identify friction points in their journey towards conversion.
Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions can include purchasing a product, clicking ‘add to cart’, signing up for a service, filling out a form or making a phone call. The CRO process involves understanding how users move through your site, what actions they take and what’s stopping them from completing not theirs, but your goals. Not unlike a religious leader, you need your audience to be faithful and loyal to you, trust you and do what you are asking them to do, namely, buy your product (again: not unlike a religious leader).
Higher profits
If more of your customers are making it to your conversion pages, you pay the same amount to attract customers, but raise the number of actual buyers. This means only one thing: higher profits and Return On Ad Spend (ROAS).
Increased traffic
Higher conversion rates mean customers are finding it easy to navigate your site and head towards a desired conversion. Higher converting visitors spend more time on your site, leave more positive reviews and leave as satisfied customers, sharing their positive experience with others, therefore increasing traffic on your website.
Customer-centric decisions
Filter any proposed changes through the eyes of your customers, not the preferences of your web designer or your own preferences. Customer-centric decisions about design, copy or ad placement have a better chance of increasing your conversion rate.
Ensure that you have a well communicated offering that is present on all actionable pages
Present time-limited offers and savings for specific products or services
Remove friction in conversion actions for all users on all devices and screen sizes
Use appropriate colours to stand out and place them above the fold and/or use them as sticky elements on the page.
Change one thing at a time and measure its impact with A/B testing experiments.
Like testimonials – to strengthen your offering and alleviate fear.
Let’s have them all praise the Lord (your website)