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Bring your retail business online, with a presence you are proud of
We specialise in strategies that drive high quality enrolments to your school
This will help us propose the optimum solution for your project
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Newsletters. You know, those things that keep spamming your inbox and you never read. Exactly. Now look at the other end of the story. The sender. That poor bastard, who is struggling to create content, update the recipients’ list, find time to send via email, being blocked, ending up in spam, never clicked on, and being sworn at. Such a waste of words, time, energy, and brain cells, for absolutely no gain.
The truth is though that the email marketing story, told right, can be an integral component of any e-commerce/lead generation marketing strategy, as it provides another channel to reach your target audience. If this is enhanced by some sensible automation and an effective Conversion Rate Optimisation, the results can be truly worth the effort.
How would you like a happily ever after, for your newsletter story? Are you ready to start growing your email list and connecting with your customers better? Do you want your email campaigns to go out regularly to your list? Do we hear you say that you don’t know how to create and organise your audience or what type of emails you need to be sending out? Enter us. Double Dot. We get it. And we love seeing how a clean, beautifully-designed email campaign can grow a business.
Setup
Clean up
Planning & Growth
Management & automation
Reporting & Optimisation
Our main goal is to show you the benefits of consistent email marketing. Give us a few months of managing consistent email campaigns for your company and you’ll start to see how your bottom line can grow exponentially. This is right down our alley.
Our team plans, designs, formats, tests and schedules your weekly or monthly email campaigns for you.
We definitely know digital marketing and, cherry on top, we know Mailchimp with the cute little monkey logo, one of the most used email marketing platforms for a reason. They offer a fantastic email service and lots of technology that will help with that.
Let’s get you out of the spam and in front of the right eyes
Isidora Chandeli
Managing Director, Verina Hotels
One of our most important partners in the last 10 years, they have significantly contributed to the success of our business!
Konstantinos Gounaridis
CEO, Vakalo Art & Design College
We are absolutely happy with our collaboration. Double Dot Team knows perfectly the work that needs to be done, we fondly appreciate the family vibe and the personalised support you are providing.
Newsletters are emails sent on a regular basis to a list of subscribers. They’re used by businesses and brands to share updates, promote products, and build long-term customer relationships. A good newsletter offers value—whether it’s exclusive offers, useful content, or early access—and helps keep your brand top-of-mind in your audience’s inbox.
Creating a newsletter starts with a clear objective—whether it’s driving sales, announcing a launch, or building brand awareness. From there, create craft focused, valuable content and design it to reflect your brand identity. Use simple layouts, strong visuals, and an obvious call-to-action. Then, send it through an email platform like Mailchimp, making sure your list is segmented for the best results.
Keep it clean, clear and on-brand. A well-designed newsletter grabs attention quickly and guides the reader to take action. Use a simple layout, bold headlines, and compelling visuals. Stick to your brand colours and typography for consistency. Make your CTA stand out—think contrast, clarity, and placement. And always design mobile-first: most readers will see your email on their phones.
Start with a clear purpose—what do you want readers to know or do? Keep the copy simple, focused, and relevant to your audience. Use a strong headline to hook attention, break content into short, scannable sections, and write in a tone that reflects your brand. Always include a clear call-to-action and make sure the message feels personal and valuable. The goal is to inform, engage, and drive action—without overwhelming the reader.
Newsletters generate revenue by driving traffic to products or services, encouraging purchases through limited-time offers, and nurturing leads over time. Some also include paid placements or affiliate links, earning income from sponsors or commissions. When strategically planned, newsletters can become a reliable, cost-effective revenue stream for any brand.
A good open rate usually falls between 20% and 30%, depending on your industry and audience. Higher rates indicate that your subject lines are working and your content is relevant. Monitoring open rates regularly can help you fine-tune your strategy and understand what resonates most with your subscribers.
Definitely. Despite the rise of social media and other channels, email newsletters remain one of the most effective tools for direct communication. They offer more control, higher visibility, and better ROI compared to many other digital marketing options. When well-crafted, they continue to drive strong engagement and conversions.
There’s no one-size-fits-all answer, but midweek mornings—especially Tuesday to Thursday between 9 and 11am—tend to see higher open rates. Timing can vary based on your audience’s habits, so it’s important to test and analyse your send times regularly to find your own sweet spot.
Yes. Newsletters are highly effective when they’re consistent, visually engaging, and packed with value. They help build trust with your audience, nurture customer relationships, and drive repeat business. With strong design and targeted messaging, newsletters can play a key role in a brand’s overall marketing strategy.
Frequency depends on your goals and audience, but a good starting point is once a week or every other week. The key is to stay consistent and make sure each email delivers real value. Too few, and you risk being forgotten; too many, and you might overwhelm your audience.