Service Overview

Pinterest Ads Campaigns

Service Overview

Very Pinteresting stuff

Did you know that Pinterest has ranked in the top 10 largest social network services? Unless you are an interior designer or socks pattern illustrator, you probably didn’t even know it existed. Let us explain. Pinterest is a combination of a search engine and social media designed to help users discover, save, and share new ideas. It might not be huge in Greece yet, but let the world be your oyster.

Ads on Pinterest generally work best for merchants, who have products in the verticals that dominate Pinterest’s content, such as home décor, cooking, fashion, beauty and handmade goods. Pinterest ads allow brands and businesses to promote their offering on the platform and be present in users’ searches and discovery. The 445 million users are ready to be exposed to your products, get ready to offer them that new idea that they didn’t know they needed. And mind you, in Pinterest you’re reaching out to both millennials and boomers, enthusiasm and stability, get the best of both.

Double Dot can help your business setup Pinterest ad campaigns and include them in a high performing digital media strategy.

Why Pinterest?

Add an extra touchpoint in your marketing strategy in a unique platform that combines search and social media.

  • Unique reach

    455 million people use Pinterest every month, to discover and buy products.

  • Unique targeting options

    Based on a combination of demographics, keywords, interests and placements.

  • Choose your campaign objective

    From awareness to consideration and conversion, Pinterest offers ad objectives that cover the full buyer journey, with different call to actions in each case.

  • Visual-first ad formats

    With a variety of ad types, including video, carousel, shopping, collection and idea, Pinterest ads showcase your products and content in a highly engaging format.

  • Increase awareness

    Expand your audience and raise knowledge about your brand or product.

  • Get traffic to your website

    Get users to visit your website to learn more about a new discovery they made on Pinterest.

  • Boost sales

    In addition to increasing brand awareness, Pinterest advertising delivers results, thanks to its precise targeting. More than half of Pinterest’s users have purchased after seeing business content on the site.

  • Measure your success

    Track performance as you go to optimise your ads. When your campaign ends, dig deep with measurement reports and advanced analytics.

What Double Dot can do for you

Double Dot has a proven process, to get the most out of your Pinterest ads.

  • Set the campaign goals

    We will work together, to understand your business and translate its goals into the right Pinterest ads objectives.

  • Find the right audience

    Our team of highly qualified professionals will dig into Pinterest’s extensive segmentation options, to find the right audience for your campaign’s needs.

  • Set the optimal campaign structure

    Your campaign will be set up using best practices, in terms of structure and hierarchy so that it can have solid foundations for optimal performance.

  • Create engaging visuals & copy

    We will create super engaging visuals and copy that stand out of the competition and strengthen your brand’s message.

  • Budget management

    To ensure that your campaigns stay within the agreed budget, our team of experts will monitor the cost of each campaign daily, to prevent overspending.

  • Remarketing

    We will use remarketing to optimise your message to users that have already been exposed to your offering.

  • Correct tracking usage

    We ensure that the Pinterest tag is in place correctly on all ads and landing pages, so that performance results can be measured from all campaigns.

  • Measure and optimise

    Once the ads are up and running, we will use the results to fine tune and optimise your campaign.

01 08
Why with Double Dot, you ask?

Double Dot has years of experience and a number of successful campaigns under our belt, we know how to get the job done.

  • Tailor made approach

    We don’t have a super market approach. Every project we undertake is different and we take the necessary time, in order to fully understand its needs.

  • High quality visuals

    Our experienced creative team will deliver high quality, engaging banners, copy, animated visuals and videos, to accommodate your Pinterest ads campaign.

  • Team with great experience

    Our team has substantial experience in running Pinterest Ads, across various industries.

  • Standard daily, weekly and monthly checks

    We are proud to have developed our internal operating process, in terms of how your campaign will be managed, with daily, weekly and monthly tasks.

  • Your own designated account manager

    No middle people and lost in translation. Your dedicated account manager will thoroughly understand your project and map its needs on Pinterest Ads platform.

  • Access to Pinterest’s premium support

    We are in direct contact with Pinterest ads specialists for questions, insights and support that can offer extra boost to your account’s performance.

  • Focus on bottom line results

    Our goal is always to improve your return on investment.

  • Data driven decisions

    We will always have your best interest in mind and support our actions with data we gather from the campaigns.

  • Custom reporting

    We are proud to offer detailed and tailor-made reporting for each project we undertake, which forms the basis of our discussion for campaign results, optimisation and next steps.

  • Consulting

    We will proactively advise you on best practices, changes in the trends, new technologies in the horizon and legislations that may affect your campaigns online.

Let’s pin their interest (pun intended)


We love using these tools when running campaigns on Pinterest

View project
play video