Service Overview


Service Overview

HubSpot is a suite of business tools, designed to help B2B companies grow. Grow not only bigger, but also better.

Look, reading down you will come across a lot of details, lists of things, graphics, some linear, some not. This is an intimidating read, however, do not stress. Your main takeaway should be that Hubspot will make sure that your departments will be on the same page and that you can turn complete strangers into new clients, so you can grow in a sustainable manner. You can stop reading now, but do go on, it’s interesting.

We’ll continue with our favourite theme, ourselves. Double Dot is one of a handful of companies in Greece that are official Hubspot Partners. We use the platform ourselves and have helped a number of businesses with onboarding, consulting & strategy, platform customisation and reporting.

Let us take your business to the next level by utilising Hubspot’s amazing technology, tailored to your business needs.

What is the offer?

Double Dot and HubSpot is like two peas in a pod, offering you:

  • Consulting & Strategy

    Expert strategic support, to help you embrace better ways of working and improve your customer journey.

  • HubSpot Onboarding

    Get your HubSpot account set up for success, with tailor-made onboarding options.

  • Re-onboarding

    We can help you clean up an existing HubSpot portal or offer further training, where you have gaps in your knowledge.

  • Monthly management

    Continue your growth journey with our monthly plans, including HubSpot support and training.

  • Web & Tech

    Design, develop and audit websites that use Hubspot and prioritise growth.

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Now let’s get down to those details and graphics

At Hubspot’s core is a super flexible CRM, however the platform itself is a lot more than that! Hubspot consists of a set of tools that allow companies to integrate their marketing, sales and service processes under one roof. With HubSpot, you will get to say a friendly “Hey stranger” pick up line, then turn those strangers into prospects, then customers and then promoters. You will meet new people, increase your footprint in an organised manner and grow in a sustainable manner.

HubSpot brings together top-notch functionality, under three distinct but interrelated Hubs: Sales, Marketing and Service Hub. These Hubs bring together the corresponding departments, processes and reporting, enabling them to cooperate in a flexible and efficient manner, all in one user-friendly platform. No more distressed employees, hitting their foreheads, thinking “if only I knew this was already done by another department”.


Breaking down data silos

A data silo is a group of raw data that is accessible by one department, but isolated from the rest of that organisation. This results in a severe lack of transparency, efficiency, and trust, leading to poor bottom line performance. And we don’t want that. Let’s fix it.

Here is an example of data silos in a typical digital marketing campaign for a b2b company running Google ads, social media, landing pages, email marketing and also having an offline lead generation team (e.g. outbound sales or referrals).

Notice how this is different to Hubspot’s flywheel mentioned above, where all activities are interrelated with each other and data can be shared across the board, leading to maximum bottom line results and ROI. HubSpot makes those bubbles come together and have a party and so should you, as your business just became more efficient.


The Hubspot’s way: From strangers to promoters

The Hubs can work together in a seamless manner, to move contacts from strangers into prospects and then into customers and promoters. Identifying friction points and weaknesses in any of the stages shown below, is a great way to prioritise the actions needed for sustainable growth. HubSpot is like your little, black book that every decent top-player should have.

Hubspot Marketing Hub

From a complete stranger to a customer. It worked on us.

HubSpot put their money where their mouth is, so let’s see how they turn you, a complete stranger, into a customer. It worked on us.

You have probably come across Hubspot when searching online for pretty much any business related topic and, chances are, you have found valuable content on their website. This is not a coincidence, as HubSpot is great at doing what they preach!

HubSpot’s Marketing Hub is designed to attract attention and convert more leads at scale.

The process
  • Blog posts creation

    Using Inbound marketing principles (link to blogpost)

  • Video content

    Embed videos anywhere in your website and marketing emails, quickly record and send one-to-one videos in sales and service emails, and measure video performance with in-depth reporting.

  • Social media

    Content calendar and personas development, social ads management

  • SEO

    Technical SEO recommendations and content ideas using techniques that aim to rise to the top of Search Results and outrank your competitors.

  • Google Ads

    Connect your Google Ads account and tap into automation and measurement tools to save valuable time and create better-performing campaigns.

  • Email marketing

    Boost your email open and clickthrough rates and create emails that are automatically tailored to each recipient, without the need of designers and IT support.

  • Forms

    Generate leads from your website using a powerful online form builder and customise your forms, without technical expertise using a drag-and-drop form maker.

  • Landing pages

    Create and test beautiful landing pages that generate leads and look great on any device — no designers or IT help required.

  • Live chat

    Connect with your website visitors in real time to convert new leads, close more deals and provide better support to your customers.

  • Smart content

    Display different versions of your content based on viewer category.

  • A/B testing

    Measure engagement for different versions of the same content with a sample of your recipients.

  • Marketing automation

    Break through the noise with compelling marketing campaigns, powered by real-time customer data and customised logic.

  • Conversational bots

    Qualify leads, book meetings, provide customer support and scale your one-to-one conversations — all with chatbots.

  • Behavioural targeting

    Personalise marketing outreach at scale, with a collection of behavioural targeting features that make each interaction feel special.

  • Reporting

    Give your team access to the analytics, reporting and dashboards they need.

  • Website traffic analytics

    V​​iew website traffic data by source, topic cluster, device type, country and more.

  • Attribution reporting

    Attribution models that credit the interactions that created contacts, deals and revenue.

Hubspot Sales Hub

Get results faster

Time saving tools that give deeper insights into prospects, automate the tasks you hate, and close more deals faster.

The process
  • Website integration

    Capture leads from forms & chatbots from your existing website.

  • Email tracking

    Know the second a lead opens an email to send perfectly timed follow-ups and close deals faster than ever.

  • Gmail / outlook integrations

    Connect your business email to HubSpot to send one-to-one emails from the CRM, log email replies to the CRM & send sequence emails.

  • Task automation

    Use workflows to automate lead rotation and task creation and streamline prospect follow-up with sequences.

  • Email sequences

    Send a series of targeted, timed email templates to nurture contacts over time. Create tasks to remind you to follow up with your contacts.

  • Call tracking

    Easily prioritise your day’s sales calls, make calls directly from your browser and automatically track them in your CRM.

  • Meeting scheduling

    Schedule meetings faster and forget the back-and-forth emails. Your calendar stays full and you stay productive.

  • Tasks and activities

    Store, track, manage and report on the tasks and activities that make up your relationships with customers and streamline your sales process.

  • Live chat

    Connect with your website visitors in real time to convert new leads, close more deals and provide better support to your customers.

  • Account based marketing

    Unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences, for your highest-value accounts.

  • Sales process automation

    Use workflows to automate lead rotation and task creation and streamline prospect follow-up with sequences.

  • Easy to use mobile app

    Move work forward at any time, by managing your sales process, outreach, and team collaboration on your phone.

  • Pipeline management

    Never let a lucrative deal slip through the cracks again. Build an easy-to-follow pipeline of your sales deals into the HubSpot CRM platform with a single click.

  • Rep productivity performance

    Deep insights into your sales pipeline to help you accurately forecast performance and coach your team to hit their goals.

  • Sales analytics & reporting

    Deal Forecast Reporting, funnel reports and sales reports using a custom report builder.

  • Playbooks

    Provide guidance with interactive content cards for your team members to reference and create standardised notes when speaking to prospects and customers.

  • Creating Quotes & esignatures

    Create and send sales quotes — and even collect electronic signatures and payment — from the same place you manage your deals.

  • Forecasting

    Get a holistic overview of your entire pipeline and quickly dive into the details with your team. See how your quarter is going and inspect deals to make sure your team is on track.

Hubspot Services Hub

From customers to promoters

HubSpot’s Service Hub features include help desk ticketing, task automation for your teams and a useful knowledge base to help your customers help themselves. Service Hub can help businesses monitor and improve their net promoter score and deliver seamless customer experiences, turning existing customers into promoters who grow your business.

The process
  • Ticketing
  • Calling
  • Team management
  • Teamemail
  • Conversations inbox
  • Conversations bots
  • Knowledge base
  • Email sequences
  • Task automation
  • Ticket automation
  • Templates
  • Live chat
  • Reporting
  • Feedback surveys
  • Rep productivity performance
Who is it for?

Companies all over the world use HubSpot to unite their teams, empower their business and grow better. Join the party!

  • Software & Technology
  • Banking & Financial Services
  • Consumer Goods
  • Healthcare
  • Media & Communications
  • Food & Hospitality
  • Logistics
  • Real estate
  • Marketing & Advertising
  • Consumer Services
  • Manufacturing
  • Education
  • Ecommerce
  • Events
  • Energy & Utilities
  • Travel & Leisure
  • Sports & Fitness
  • Nonprofit

You’ve made it this far and it’s ok if you just read the bold text. Just reach out to Double Dot and we’ll be happy to explain everything or we might reach out to you. You’re probably in our pipeline stranger. Hey.

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