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Look, reading down you will come across a lot of details, lists of things, graphics, some linear, some not. This is an intimidating read, however, do not stress. Your main takeaway should be that Hubspot will make sure that your departments will be on the same page and that you can turn complete strangers into new clients, so you can grow in a sustainable manner. You can stop reading now, but do go on, it’s interesting.
We’ll continue with our favourite theme, ourselves. Double Dot is one of a handful of companies in Greece that are official Hubspot Partners. We use the platform ourselves and have helped a number of businesses with onboarding, consulting & strategy, platform customisation and reporting.
Let us take your business to the next level by utilising Hubspot’s amazing technology, tailored to your business needs.
Consulting & Strategy
Expert strategic support, to help you embrace better ways of working and improve your customer journey.
Get your HubSpot account set up for success, with tailor-made onboarding options.
We can help you clean up an existing HubSpot portal or offer further training, where you have gaps in your knowledge.
Continue your growth journey with our monthly plans, including HubSpot support and training.
Web & Tech
Design, develop and audit websites that use Hubspot and prioritise growth.
At Hubspot’s core is a super flexible CRM, however the platform itself is a lot more than that! Hubspot consists of a set of tools that allow companies to integrate their marketing, sales and service processes under one roof. With HubSpot, you will get to say a friendly “Hey stranger” pick up line, then turn those strangers into prospects, then customers and then promoters. You will meet new people, increase your footprint in an organised manner and grow in a sustainable manner.
HubSpot brings together top-notch functionality, under three distinct but interrelated Hubs: Sales, Marketing and Service Hub. These Hubs bring together the corresponding departments, processes and reporting, enabling them to cooperate in a flexible and efficient manner, all in one user-friendly platform. No more distressed employees, hitting their foreheads, thinking “if only I knew this was already done by another department”.
A data silo is a group of raw data that is accessible by one department, but isolated from the rest of that organisation. This results in a severe lack of transparency, efficiency, and trust, leading to poor bottom line performance. And we don’t want that. Let’s fix it.
Here is an example of data silos in a typical digital marketing campaign for a b2b company running Google ads, social media, landing pages, email marketing and also having an offline lead generation team (e.g. outbound sales or referrals).
Notice how this is different to Hubspot’s flywheel mentioned above, where all activities are interrelated with each other and data can be shared across the board, leading to maximum bottom line results and ROI. HubSpot makes those bubbles come together and have a party and so should you, as your business just became more efficient.
The Hubs can work together in a seamless manner, to move contacts from strangers into prospects and then into customers and promoters. Identifying friction points and weaknesses in any of the stages shown below, is a great way to prioritise the actions needed for sustainable growth. HubSpot is like your little, black book that every decent top-player should have.
HubSpot put their money where their mouth is, so let’s see how they turn you, a complete stranger, into a customer. It worked on us.
You have probably come across Hubspot when searching online for pretty much any business related topic and, chances are, you have found valuable content on their website. This is not a coincidence, as HubSpot is great at doing what they preach!
HubSpot’s Marketing Hub is designed to attract attention and convert more leads at scale.
Using Inbound marketing principles (link to blogpost)
Embed videos anywhere in your website and marketing emails, quickly record and send one-to-one videos in sales and service emails, and measure video performance with in-depth reporting.
Content calendar and personas development, social ads management
Technical SEO recommendations and content ideas using techniques that aim to rise to the top of Search Results and outrank your competitors.
Connect your Google Ads account and tap into automation and measurement tools to save valuable time and create better-performing campaigns.
Boost your email open and clickthrough rates and create emails that are automatically tailored to each recipient, without the need of designers and IT support.
Generate leads from your website using a powerful online form builder and customise your forms, without technical expertise using a drag-and-drop form maker.
Create and test beautiful landing pages that generate leads and look great on any device — no designers or IT help required.
Connect with your website visitors in real time to convert new leads, close more deals and provide better support to your customers.
Display different versions of your content based on viewer category.
Measure engagement for different versions of the same content with a sample of your recipients.
Break through the noise with compelling marketing campaigns, powered by real-time customer data and customised logic.
Qualify leads, book meetings, provide customer support and scale your one-to-one conversations — all with chatbots.
Personalise marketing outreach at scale, with a collection of behavioural targeting features that make each interaction feel special.
Give your team access to the analytics, reporting and dashboards they need.
View website traffic data by source, topic cluster, device type, country and more.
Attribution models that credit the interactions that created contacts, deals and revenue.
Time saving tools that give deeper insights into prospects, automate the tasks you hate, and close more deals faster.
Capture leads from forms & chatbots from your existing website.
Know the second a lead opens an email to send perfectly timed follow-ups and close deals faster than ever.
Connect your business email to HubSpot to send one-to-one emails from the CRM, log email replies to the CRM & send sequence emails.
Use workflows to automate lead rotation and task creation and streamline prospect follow-up with sequences.
Send a series of targeted, timed email templates to nurture contacts over time. Create tasks to remind you to follow up with your contacts.
Easily prioritise your day’s sales calls, make calls directly from your browser and automatically track them in your CRM.
Schedule meetings faster and forget the back-and-forth emails. Your calendar stays full and you stay productive.
Store, track, manage and report on the tasks and activities that make up your relationships with customers and streamline your sales process.
Unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences, for your highest-value accounts.
Move work forward at any time, by managing your sales process, outreach, and team collaboration on your phone.
Never let a lucrative deal slip through the cracks again. Build an easy-to-follow pipeline of your sales deals into the HubSpot CRM platform with a single click.
Deep insights into your sales pipeline to help you accurately forecast performance and coach your team to hit their goals.
Deal Forecast Reporting, funnel reports and sales reports using a custom report builder.
Provide guidance with interactive content cards for your team members to reference and create standardised notes when speaking to prospects and customers.
Create and send sales quotes — and even collect electronic signatures and payment — from the same place you manage your deals.
Get a holistic overview of your entire pipeline and quickly dive into the details with your team. See how your quarter is going and inspect deals to make sure your team is on track.
HubSpot’s Service Hub features include help desk ticketing, task automation for your teams and a useful knowledge base to help your customers help themselves. Service Hub can help businesses monitor and improve their net promoter score and deliver seamless customer experiences, turning existing customers into promoters who grow your business.
You’ve made it this far and it’s ok if you just read the bold text. Just reach out to Double Dot and we’ll be happy to explain everything or we might reach out to you. You’re probably in our pipeline stranger. Hey.