Service Overview

Link Building

Service Overview

Let’s build your way up to search engines

Link building is a term used to describe the process of getting other websites to link back to a page on your own website, in order to earn a higher spot on the search engines’ results page (SERP). Search engines see quality links as an important ranking signal, as “votes of confidence” so to speak, for the website getting the links. Each vote suggests your content is valuable, credible and useful and search engines “reward” you for this, by placing your web page higher in their results. And who doesn’t like being high? (in results of course).

If you want to boost your website’s authority and organic rankings by increasing the number of quality incoming links from third party websites (backlinks), our link building strategies will get your website high quality links and increase its visibility on search engines. Don’t be on page four.

SERP, just like SERPico, expects you to be honest and credible
Backlinks have your back

Link building is important, as backlinks help pages rank higher in Google’s search results.

  • Backlinks are one of the three major ranking factors in Google. So if you want your website’s pages to rank high in search, you will need to include incoming links in your SEO mix.

  • The more high-quality backlinks a page has, the higher it can rank. Note however, that an excess of links that are of low quality and don’t follow a progressive, natural pattern will most certainly send negative signals to search engines and incur possible penalties, i.e. drop in rankings.

  • In competitive markets and for optimised websites where content and technical SEO are dealt with, it is the only factor that is left to determine favourable rankings between similarly optimised websites.

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Sending out positive vibes

Double Dot can create a careful and tailor-mage link building strategy that aims to send positive signals to search engines and avoid penalties that negatively affect rankings.

  • Identify current link building profile

    We use specialised tools to take a snapshot of the current number and quality of links and set this as our starting point.

  • Clear out any problematic incoming links

    Either by accident or as a result of malicious intent, low quality links may lurk in your website’s link building profile. We take care of such situations by removing those links.

  • Set goals and discuss link building strategy

    This is a game of quality over quantity and of endurance over speed. It is super important to acquire a few trustworthy links rather than dozens of inferior or spammy ones. We set the target and propose the perfect mix of actions that will lead to the desired number of high quality backlinks.

  • Execution and links creation

    Our team of SEO specialists gets in action and executes our link building strategy, measuring each link earned for your website

  • Reporting

    We keep track of all links earned and use specialised tools to monitor the progress of the project against our agreed goals. We keep you informed on a monthly basis, by presenting you a report that contains our progress.

The art of harvesting links

So, how do we get these precious links anyway? You can Google it and, remember, page one is the page you need. Or you can check out some link building strategies.

  • Manually add links to websites

    This is the low hanging fruit. Social media profiles, business directories, fora & communities and Q&A websites, all offer the capacity to post relevant content and enrich it with an outgoing link.

  • Reach out and ask for links

    Actively contact a website and ask them for a backlink, by providing valuable and newsworthy content to them. This may include blog posts, in-depth guidebooks, visual assets (infographics) or case studies.

  • Offer alternative for broken links

    A tactic that takes advantage of broken (dead) pages on the web. It involves finding a dead page and asking linkers to swap the links to a working page on your site.

  • Create content to earn links

    In this case, other websites link to yours, without you asking them to – this is done by creating high-quality content people want to link to, stuff like visual assets (infographics, charts, diagrams), original research and data (industry studies, surveys, proprietary research, etc.), οnline tools and calculators or in-depth guides and tutorials.

  • Extra inspiration for link building opportunities

    Look at your competitors’ and/or highly visible pages’ backlink profiles, there is nothing wrong with some innocent industrial espionage and you didn’t hear this from us.

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Quality Control

As search engines value quality over quantity, here is what we look for when examining the quality of an earned link for your website.

  • High authority

    This refers to the overall quality of a website. The higher the score, the more weight its backlinks have. For example, a link from Wikipedia will have a much bigger impact, than a link from an unknown blogger.

  • More relevance

    Google has stated that their algorithm also analyses if content is relevant to a user’s query, so it is important to get links from websites that are relevant to yours, instead of pursuing every link opportunity that pops up. The more relevant the website’s content is, the better for your SEO.

  • Visible placement

    A link’s position on a page is important, so to get the most juice out of a backlink, it should appear within the main body of a webpage and as high up as possible – leaving links on footers and sidebars with less juice.

  • Relevant anchor text

    Anchor text is the clickable text that appears in a backlink. It is super important to have a relevant and descriptive text on the anchor text, rather than a generic “read more” type.

  • Allow links to pass endorsement

    Ensure that a “nofollow” attribute is not present on the link as this tells search engines not to follow the outbound link, which does not pass any SEO authority.

You will get so many votes, you will probably make president


We love using these tools when working on link building projects

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