Service Overview

Performance Optimisation

Service Overview

The math of it all

What a great title! What a great concept! From every big shot CEO to the first-from-bottom manager in the known galaxy, talk about performance optimisation. But what does it really mean? Well, when it comes to websites, there is some very well documented data to answer that.

So, did you know that more than 50% of internet users will leave the website, if it doesn’t load in 2 seconds and that less and 1 in 5 consumers say slow-loading pages are their main source of dissatisfaction, when shopping online? Aren’t you one of them? We definitely are. In general, a 1 second delay in page response can result in a 7% reduction in conversions. So for an eshop that is making €1,000 per day, a 1 second page delay could potentially cost their owner €25k in lost sales, every year. Repeating: €25k in lost sales, every year. It’s fine if you can spare that, though. But, if you want those ks in your piggy bank, make your website load faster and get happy visitors, as well as better rankings on search engines.

After all, it’s just math: Faster loading times = Happy visitors = More conversions = Fatter piggy
When time is actually money

Website loading time is important, as it is a major User Experience factor as well as a strong signal for ranking in search engines.

  • Faster loading times means better user experience, fullstop. Website visitors tend to care more about speed, than all the bells and whistles we want to add to our websites.

  • Faster loading times means websites perform better. Whether an eshop, a lead generation or a company presentation website, a fast and frictionless navigation leads to more conversions, however you measure them (sales, submitted forms, pageviews).

  • Less bounce rate, more pages per visit, more duration on site. Your audience stays to see what you have to offer for more. This is never a bad thing, right?

  • Search engines can measure how fast your website loads and consider this a ranking signal on their search results. In a nutshell, the faster your website loads, the better visibility it will have on search engines.

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Double Dot loves processes

Our team of SEO experts, web developers and system administrators can ensure that your website will load faster and perform better. Here is our process:

  • Website performance audit

    We run an audit of your website for performance and compare it against the performance of those competitors of yours.

  • Baseline performance report

    An as-is snapshot of your website performance, prior to any optimisation work.

  • Performance fixes and optimisation

    We do work on the areas outlined by the report, in order to resolve as many performance issues as possible.

  • Post-optimisation report

    An as-is snapshot of your website performance, post optimisation.

  • Load testing

    If a server intervention/change is deemed essential, we load test your website, i.e. simulate virtual concurrent sessions and measure response times from the server.

All the tech work

Some of the most common optimisations, that we work on, include:

  • Minimise HTTP requests
  • Minifying and combining files
  • Using asynchronous loading for CSS and JavaScript files
  • Deferring JavaScript loading
  • Minimising time to the first byte
  • Reducing server response time
  • Choosing a better hosting environment
  • Enabling compression
  • Enabling caching
  • Reducing image sizes
  • Using a CDN
  • Optimise CSS delivery
  • Prioritising above-the-fold content (lazy-loading)
  • Reducing unnecessary plugins
  • Reducing redirects
  • Reducing external scripts
What Double Dot can do for you

We use a number of tools, to create a tailor-made approach for an eshop that truly meets your business needs, including - but not limited to - the following:

  • Google’s Page Speed Insights

    An entry level diagnostic tool that checks your website’s core web vitals and suggests possible solutions in problematic areas.

  • Google LightHouse

    The engine behind Google’s performance signal that offers a more detailed report on performance related issues.

  • GTMetrix

    A third party tool that allows you to see how your site performs, reveal why it’s slow and discover optimization opportunities.

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Let’s feed that piggy!


We love using these tools when working on website performance optimisation projects

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