Christina Tzikalagia

Christina studied Music at the Aristotle University of Thessaloniki before completing a Master's degree in Digital Marketing and Social Media at the University of Sheffield. Somewhere between creativity and data, she discovered that Performance Marketing was the perfect way to combine both. Since then, she has enjoyed planning, analysing and optimizing campaigns while constantly looking for new ways to improve performance. Curiosity is probably her strongest trait, which is why she can hardly resist exploring a new tool, testing a new technology or trying a different approach. Outside of work, you'll most likely find her planning her next trip, enjoying the outdoors or trying to convince herself that buying just one more plant is actually a great idea.