PSVAK

PSVAK, the Hellenic Cosmetic, Toiletry & Perfumery Association is representing the cosmetics, perfumes, and personal care industry in Greece. They approached us when they decided to revamp their digital presence with the creation of a new website. We worked together to identify their needs and define the architecture of the information.

Based on this clear roadmap, we first created a distinct character for the new website by designing abstract illustrations that perfectly matched the PSVAK brand identity. We then proceeded to design and develop a website that presents in a user-friendly and functional way information about PSVAK and the industry. The new website not only offers a flexility when it comes to give access to this information, but also incorporates a members-only section accessible only to the association’s members.