Service Overview

ChatGPT Ads

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Service Overview

Be part of the conversation

Sunday, 22:40. Someone on the sofa, phone in hand, asks ChatGPT which new sofa to buy. They get 400 words of advice. No results page. No “position 1”. So, where is your brand in that conversation?

Until recently, the honest answer was “nowhere, unless ChatGPT happened to mention you”. Since September 2026, there’s a second answer in Greece: a sponsored card, right below ChatGPT’s answer, at the exact moment someone asks for a recommendation.

ChatGPT Ads put your brand inside the conversation, when people have a need but haven’t picked a brand yet. It’s a brand-new channel, competition is still thin, and early movers get to learn first.

Be the brand that’s there when your customers ask.

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How a ChatGPT ad works

ChatGPT Ads don't look like any ad you've run before. Here's what you need to know.

  • What it is

    A sponsored card below ChatGPT’s answer, with your brand name and favicon, a title, one line of text, an image and a link. Always clearly labelled, and it never changes the answer.

  • When it shows

    At the moment of advice: the user has a need, hasn’t chosen a brand yet and is asking for a recommendation, in their own words.

  • Where it appears

    Inside ChatGPT, for adult users on the Free and Go plans. Never next to conversations about health, mental health, politics or other sensitive topics. Brand safety is built in, not bolted on.

  • How targeting works

    No keywords, no demographics. We describe, in plain sentences, the situations where your ad is useful. OpenAI calls these context hints, and the conversation does the rest.

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ChatGPT Ads with Double Dot

Set up once, managed every month, by a team that has been running paid ads for more than 10 years.

  • Account & verification

    We handle identity, domain and category approval with you, so your account is ready to run.

  • Tracking before media

    Pixel, Conversions API, UTMs and a dedicated GA4 channel, all in place before we spend a single euro.

  • Intent research

    We map the real questions your customers ask ChatGPT, not a list of keywords.

  • Campaign structure & context hints

    Ad groups built around those questions, each with carefully written context hints. “Sofas” won’t cut it. “People furnishing a small flat in Athens who want a compact, modern sofa and care about delivery time and returns” will.

  • Ads that answer the question

    A clear title, one reason to click and one clean image. We test variations constantly, because creative is the main lever on this platform.

  • Landing pages that keep the promise

    We fix what’s needed on your landing pages, so the click turns into a customer.

  • Budget, bidding & a pilot plan

    CPC or CPM bidding, a set budget and a fixed learning period, agreed with you from day one.

  • Reporting side by side

    A Looker Studio dashboard that shows ChatGPT Ads next to your Google and Meta campaigns.

Every month, four steps

  • Read: CTR, CPC, spend, conversions and cost per conversion
  • Understand: which conversations are behind the numbers
  • Change: context hints, ads and landing pages
  • Move budget: more to what works, pause what doesn’t

Plus a monthly report on what changed on the platform and what we did about it.

Join us and think how cool it would be if the next person asking ChatGPT for a recommendation saw your brand right below the answer.

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What to expect when you partner with us

A new platform calls for a clear plan. Ours starts small, learns fast and decides with numbers.

  • A pilot first

    There are no Greek benchmarks yet, so we start with a defined pilot and a fixed learning period.

  • Benchmarked against your other channels

    We compare cost per conversion with what you already get from Google and Meta.

  • Measurement before media

    Pixel, Conversions API and GA4 go live before the first ad does.

  • A clear decision at the end

    Scale, hold or stop, based on data you’ve seen every month.

  • On top of every platform change

    ChatGPT Ads is in beta and changes often. We follow every update, so you don’t have to.

  • Your own designated account manager

    No middle people and nothing lost in translation.

  • Everything stays yours

    Whatever the outcome, the account, the tracking and the knowledge stay with you.

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Customers don’t search anymore. They ask.

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Frequently Asked Questions

All your questions answered.

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