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Sunday, 22:40. Someone on the sofa, phone in hand, asks ChatGPT which new sofa to buy. They get 400 words of advice. No results page. No “position 1”. So, where is your brand in that conversation?
Until recently, the answer was “nowhere, unless ChatGPT happened to mention you”. Now, there’s another way: a sponsored card, right below ChatGPT’s answer, at the exact moment someone asks for a recommendation.
ChatGPT Ads put your brand inside the conversation, when people have a need but haven’t picked a brand yet.
Be the brand that’s there when your customers ask.
What it is
A sponsored card below ChatGPT’s answer, with your brand name and favicon, a title, one line of text, an image and a link. Always clearly labelled, and it never changes the answer.
When it shows
At the moment of advice: the user has a need, hasn’t chosen a brand yet and is asking for a recommendation, in their own words.
Where it appears
Inside ChatGPT, for adult users on the Free and Go plans. Never next to conversations about health, mental health, politics or other sensitive topics. Brand safety is built in, not bolted on.
How targeting works
No keywords, no demographics. We describe, in plain sentences, the situations where your ad is useful. OpenAI calls these context hints, and the conversation does the rest.
We handle identity, domain and category approval with you, so your account is ready to run.
Pixel, Conversions API, UTMs and a dedicated GA4 channel, all in place before we spend a single euro.
We map the real questions your customers ask ChatGPT, not a list of keywords.
Ad groups built around those questions, each with carefully written context hints.
A clear title, one reason to click and one clean image, while we test variations constantly.
We fix what’s needed on your landing pages, so the click turns into a customer.
CPC or CPM bidding, a set budget and a fixed learning period, agreed with you from day one.
A Looker Studio dashboard that shows ChatGPT Ads next to your Google and Meta campaigns.
A pilot first
We start with a defined pilot and a fixed learning period.
Benchmarked against your other channels
We compare cost per conversion with what you already get from Google and Meta.
Measurement before media
Pixel, Conversions API and GA4 go live before the first ad does.
A clear decision at the end
Scale, hold or stop, based on data we see every month.
On top of every platform change
We follow every update, so you don’t have to.
Your own designated account manager
No middle people and nothing lost in translation.
Everything stays yours
Whatever the outcome, the account, the tracking and the knowledge stay with you.
Customers don’t search anymore. They ask.
Sponsored cards that appear below ChatGPT’s answers, when your product or service is relevant to what someone is asking. Each card has your brand name, a title, a short description, an image and a link.
Yes. Greece is part of the European rollout, and Greek businesses can run ChatGPT Ads since September 2026.
Adult users on ChatGPT’s Free and Go plans. Paid plans such as Plus and Pro are ad-free.
No. Ads are clearly labelled, shown separately from the answer, and don’t influence what ChatGPT says.
No. Advertisers only get aggregated performance data, such as impressions, clicks, spend and conversions.
Google Ads targets the keyword someone typed. ChatGPT Ads targets the conversation they’re having, described through context hints, which is why the copy and the landing page matter even more.
Someone to complete the verification (ID, DNS or a meta tag), access to GA4 and your website, a pilot budget and your brand’s creatives.
Not always. Some categories are restricted or not allowed, so we check eligibility before anything else.