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      Facebook Ads Campaigns

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      Service Overview

      Facebook is all about Mark(eting)

      At the beginning, it was Mark. On the first day, he created Facebook. Then he created likes, terms of use, trolls, controversy, chaos, and mayhem in otherwise decent families that saw their private affairs splattering all over social media and Facebook Ads. We should give it to him—he forever changed the way we are socializing, interacting, getting informed, shopping, and made gazillions out of it.

       

      Do you want a piece of that? If yes, with Facebook Ads you can reach out to millions of Facebook users across platforms to promote your services and products. You can increase your brand awareness, showcase your products, generate leads, promote an event, and you can do it all with Facebook Ads. Facebook’s advertising platform allows marketers to target specific audiences, generate engaging ads in various formats, and start advertising instantly with one of the most cost-effective channels in the market.

      Double Dot can help you translate your business goals into a high-performing Social Media Ads strategy that includes Facebook, implementing it by creating stunning visual assets and deciding where and how they should be shown on Facebook. How cool will it be when you stumble upon your own ad while scrolling down your timeline?

      Let’s piggyback together on Mark’s platform and get your company the Facebook Ads it deserves

      Book-it

      Vernicos Yachts

      Verina Hotels

      Deloudis eshop

      The Foundry Suites

      Vakalo

      Fitshop

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      Why Facebook?

      Harness the power of Facebook to reach new audiences worldwide, do it like Mark:

      • Get access to one of the largest audiences in the world

        With more than 2.7 billion active users, the Facebook ads platform gives businesses access to one of the single largest digital ad networks.

      • Excellent targeting options

        Extremely precise targeting options, supported by in depth user segmentation. More than 300 different segmentation options are available, based on rich data generated by users.

      • Great for e-commerce

        One of the best performing ad types for e-commerce, utilising your eshop product catalogue to generate automated product ads, with links back to your website.

      • Ads for your specific business goals

        Choose from a range of advertising objectives that suit your business goals. Getting greater brand awareness, increasing engagement, getting more site traffic, generating new leads are some of the ad objectives that can be used.

      • Select from a variety of ad types

        More than 10 ad types are available on the platform. They support text, image and video and offer an unparalleled in-brand experience when displaying content.

      • Affordable and low cost

        Facebook ads are a much lower cost than traditional advertising and in terms of digital pay-per-click ads, they offer some of the best Return On Investment.

      • Get results fast

        Once ad campaigns are set up and go live, they start working immediately and begin showing your brand/products to potentially millions of people instantly.

      • Access to powerful, in depth data

        Get a wide range of performance insights and aggregate data that help marketers make the right decisions and optimise their campaigns.

      • Enhanced remarketing capacity

        Deliver a different visual message to your audience, based on whether they have already been exposed to your brand.

      • Discover new lookalike audiences

        Generate similar audiences, based on the ones that perform better in your campaigns, by harnessing the rich data users provide when using the platform.

      • Measure your success

        Measure impressions, clicks, video views & conversions and see which ads perform better, so as to boost the return on your investment.

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      What Double Dot will do for you

      Here in Double Dot, we have a proven process to get the most out of your Facebook marketing budget.

      • Set the campaign goals

        We will work together to understand your business and translate its goals into the right Facebook ads objectives.

      • Find the right audience

        Our team of highly qualified professionals will dig into Facebook’s extensive segmentation options, to find the right audience for your campaign’s needs.

      • Set the Optimal campaign structure

        Your campaign will be set up using best practices, in terms of structure and hierarchy, so that it can have solid foundations for optimal performance.

      • Choose the right ad formats

        According to your industry and campaign objectives, our team will suggest the best formats for your ads.

      • Create engaging visuals and copy

        We will create super engaging visuals and copy that stand out of the competition and strengthen your brand’s message.

      • Budget management

        To ensure that your campaigns stay within the agreed budget, our team of experts monitor the cost of each campaign daily, to prevent overspending.

      • Remarketing

        We will use remarketing to optimise your message to users that have already been exposed to your offering.

      • Correct tracking usage

        Ensure tracking is in place correctly on all ads, so that performance results can be measured from all campaigns.

      • Measure and optimise

        Once the ads are up and running, we will use the results to fine tune and optimise your campaign.

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      Why with Double Dot, you ask?

      Double Dot has years of experience and a number of successful campaigns under our belt and knows how to get the job done.

      • Tailor made approach

        We don’t have a super market approach, every project we undertake is different and we take the necessary time, in order to fully understand its needs.

      • High quality visuals

        Our experienced creative team will deliver high quality, engaging banners, animated visuals and videos to accommodate your Facebook ads campaign.

      • Team with great experience

        Our team has more than 10 years of experience in running Facebook Ads, across various industries.

      • Standard daily, weekly and monthly checks

        We are proud to have developed our internal operating process in terms of how your campaign will be managed, with daily, weekly and monthly tasks.

      • Your own designated account manager

        No middle people and lost in translation. Your dedicated account manager will thoroughly understand your project and map its needs on Facebook Ads platform.

      • Access to Facebook premium support

        We are in direct contact with Facebook specialists for questions, insights and support that can offer extra boost to your account’s performance.

      • Focus on bottom line results

        Our goal is always to improve your return on investment.

      • Data driven decisions

        We will always have your best interest in mind and support our actions with data we gather from the campaigns.

      • Custom reporting

        We are proud to offer detailed and tailor-made reporting for each project we undertake, which forms the basis of our discussion for campaign results, optimization and next steps.

      • Consulting

        We will proactively advise you on best practices, changes in the trends, new technologies in the horizon and legislations that may affect your campaigns online.

      Take your rightful Facebook place, praise the Mark.

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      Selected Projects

      The cool deliverables

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      Tools

      We love using these tools when running Facebook Ads

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