Website Migrations
1
Service Overview
You will not need a visa
Humans have been migrating since the dawn of time. But this is the intro for a very different article. However, websites migrate as well. As web trends and available functionality are ever-evolving, chances are that your website will need a major facelift or even a complete redesign (remember Web Design?), after a few years in operation. Maybe you are even thinking of changing your domain or the architecture of your website altogether. There are some illegal plastic surgeons that can change faces and support migrations with non-extradition treaties, but again, different articles, back to websites.
Replacing a website is all fine and dandy and legal, however it can have a detrimental impact on its current rankings and position in search engines’ results, if the migration process is not handled properly. Double Dot will make sure that Google is given the right signals during a website migration, so that you get to maintain your rankings and organic traffic, after the migration to the new website thanks to SEO.
We will smoothly transfer your website into its brand new life, rid of all the sins of the past
2
Is it time to pack up and go?
If one or more of these situations become relevant, you should consider a managed SEO migration service. And Double Dot will make the transition as smooth as possible.
-
Changing your website’s structure, navigation or design
When your old design needs a refresh or its structure and navigation are found problematic for crawlers.
-
Moving to a new framework or CMS
To improve your website’s performance, security or functionality.
-
Adding a mobile version
Special care is needed, when a separate mobile version of your website is available to search engines.
-
Moving from HTTP to HTTPS
You want to get rid of that scary pop-up that tells your visitors that your website is not safe to browse. Furthermore, special care is needed here in order to avoid duplicate content.
-
Moving to a new server
Switching to a new server could speed up your website, and the migration process should be handled with care, for a seamless transition.
-
Changing your domain name
As a part of rebranding or even a change in direction, changing your domain name involves a website migration, to ensure the new domain receives all the SEO juice from the old one.
01
06
3
Double Dot can do the packing for you
Partner up with Double Dot, as we have performed dozens of successful website migrations. We have developed the process to monitor all the details needed, so that your organic traffic is not affected when moving to the new website.
-
Plan the move
Depending on the type of migration, we plan the steps needed in advance and agree on the migration roadmap.
-
Benchmark current organic traffic & rankings
This will help us have a reference point, in terms of all organic traffic and a comparison for after the migration is completed.
-
Technical Audit
A set of checks around crawlability, indexability, site speed and duplicate content is performed with premium SEO tools and Google’s Webmaster Tools suite.
-
Audit fixes
Our technical team fixes any issues that have emerged, as a result of the audit.
-
Migrate URLs
Our team of SEO specialists will perform a detailed URL migration map, so that all the URLs from the old website are accounted for and handled accordingly.
-
Monitor organic vitals
After the migration to the new website, a set of tests that cover key organic vitals is performed on a regular basis, to identify how search engines are discovering and indexing the new website.
-
Make adjustments and fine tune
Identify any problematic areas and proceed with the appropriate actions, in order to resolve issues related to the new website’s indexation.
We are a smooth operator of smooth migrations
4
Selected Projects
The cool deliverables
5
Tools
We love using these tools when working on website migration projects
