Social Media Ad Campaigns
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Service Overview
Social media for more than just socialising
Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok: millennials, gen Z and boomers acting like the latter, everybody is on those platforms, spending tons of time and crooking their fingers. What a great opportunity to catch their eye, while there is still time before their eyesight deteriorates to blindness and showcase your brand and offering. You can even add a few smart posts per week, thinking how edgy you are, however, is this enough to harness social media’s full potential?
Even though social media allows businesses to reach a wider audience, as well as communicate and interact with customers, their organic reach is very limited. To fix that, each social media channel offers an ad platform, where content can be boosted, in order to reach a wider audience according to specific filtering and user’s actions on third party websites, outside social media. No matter what you do, social media always knows your true age, your deeper wishes and what you had for breakfast (most probably because you posted it) and will treat you accordingly.
When part of a complete digital marketing strategy, social media ads can prove to be an additional super effective touch point, in all the stages of the customer journey. Marketers can target specific audiences, generate engaging ads in various formats and start advertising instantly, in channels that offer huge reach and fantastic audience segmentation.
Double Dot can help your business, by creating an effective digital media strategy that utilises social media ads, decide on the best channels to use and implement it by creating high performing social media assets.
Use platforms like Facebook, Instagram, LinkedIn, Pinterest and TikTok to reach a wider audience, humanise your brand and drive traffic back to your website.
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Additional touch points for your brand
Harness the full power of social media and their individual characteristics, audiences and ad formats, by:
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Facebook ads
With more than 2.7 billion active users, the Facebook ads platform gives businesses access to one of the single largest digital ad networks.
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Instagram ads
Reach out to a younger, more engaging audience and showcase your offering to more than 1 billion active Instagram users.
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Linkedin ads
Advertise on the number 1 platform, for B2B lead generation and reach out to decision makers, in the most relevant channel.
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Pinterest ads
Add an extra touchpoint in your marketing strategy, in a unique platform that combines search and social media.
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TikTok ads
One of the top platforms to boost your brand, thanks to the creative content of its ads.
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What Double Dot will do for you
Here in Double Dot, we have a proven process to get the best possible return out of your digital marketing budget.
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Set the campaign goals
We will work together to understand your business and translate its goals into the right Social media ad campaigns objectives.
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Choose the right channel
We will help you identify the best channels for your campaign objectives and the part we would like to boost, in the customer journey.
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Find the right audience
Our team of highly qualified professionals will dig into the selected social media segmentation options, to find the right audience for your campaign’s needs.
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Set the optimal campaign structure
Your campaign will be set up using best practices, in terms of structure and hierarchy, so as to have solid foundations for optimal performance.
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Choose the right ad formats
According to the channel, industry and campaign objectives, our team will suggest the best formats for your ads.
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Create engaging visuals and copy
We will create super engaging visuals and copy that stand out of the competition and strengthen your brand’s message.
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Budget management
To ensure that your campaigns will stay within the agreed budget, our team of experts will monitor the cost of each campaign daily, to prevent overspending.
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Remarketing
We will use remarketing to optimise your message to users that have already been exposed to your offering.
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Correct tracking usage
Ensure tracking is in place correctly on all ads, so that performance results can be measured from all campaigns.
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Measure and optimise
Once the ads are up and running, we will use the results to fine tune and optimise your campaign.
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Why with Double Dot, you ask?
Double Dot has years of experience and a number of successful social media campaigns under our belt, we know how to get the job done.
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Tailor made approach
We don’t have a super market approach, every project we undertake is different and we take the necessary time, in order to fully understand its needs.
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High quality visuals
Our experienced creative team will deliver high quality, engaging banners, animated visuals and videos, to accommodate your social media ad campaigns.
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Team with great experience
Our team has more than 10 years of experience in running social media ad campaigns, across various channels and industries.
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Standard daily, weekly and monthly checks
We are proud to have developed our internal operating process, in terms of how your campaign will be managed, with daily, weekly and monthly tasks.
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Your own designated account manager
No middle people and lost in translation. Your dedicated account manager will thoroughly understand your project and map its needs on the selected social media channels.
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Focus on bottom line results
Our goal is always to improve your return on investment.
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Data driven decisions
We will always have your best interest in mind and support our actions, with data we gather from the campaigns.
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Custom reporting
We are proud to offer detailed and tailor-made reporting for each project we undertake, which forms the basis of our discussion for campaign results, optimization and next steps.
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Consulting
We will proactively advise you on best practices, changes in the trends, new technologies in the horizon and legislations that may affect your campaigns online.
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Let’s get past ageism and infiltrate all generations!
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Selected Projects
The cool deliverables
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Testimonials
Here is what some of our clients say about running social media ads with Double Dot.
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Konstantinos Gounaridis
CEO, Vakalo Art & Design College
We are absolutely happy with our collaboration. Double Dot Team knows perfectly the work that needs to be done, we fondly appreciate the family vibe and the personalised support you are providing.
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Isidora Chandeli
Managing Director, Verina Hotels
One of our most important partners in the last 10 years, they have significantly contributed to the success of our business!
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Tools
We love using these tools when delivering social media ads
