Service Overview

Send us your project details and we will get back to you pronto!

    This will help us propose the optimum solution for your project

    Technical support

    If you are an existing Double Dot customer and currently experiencing an issue with your website or emails, please fill in the form and one of our support specialists will get back to you as soon as possible.

      Attachment
      Choose File

      Social Media Ad Campaigns

      1
      Service Overview

      Social media for more than just socialising

      Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok: millennials, gen Z and boomers acting like the latter, everybody is on those platforms, spending tons of time and crooking their fingers. What a great opportunity to catch their eye, while there is still time before their eyesight deteriorates to blindness and showcase your brand and offering. You can even add a few smart posts per week, thinking how edgy you are, however, is this enough to harness social media’s full potential?

      Even though social media allows businesses to reach a wider audience, as well as communicate and interact with customers, their organic reach is very limited. To fix that, each social media channel offers an ad platform, where content can be boosted, in order to reach a wider audience according to specific filtering and user’s actions on third party websites, outside social media. No matter what you do, social media always knows your true age, your deeper wishes and what you had for breakfast (most probably because you posted it) and will treat you accordingly.

      When part of a complete digital marketing strategy, social media ads can prove to be an additional super effective touch point, in all the stages of the customer journey. Marketers can target specific audiences, generate engaging ads in various formats and start advertising instantly, in channels that offer huge reach and fantastic audience segmentation.

      Double Dot can help your business, by creating an effective digital media strategy that utilises social media ads, decide on the best channels to use and implement it by creating high performing social media assets.

      Use platforms like Facebook, Instagram, LinkedIn, Pinterest and TikTok to reach a wider audience, humanise your brand and drive traffic back to your website.

      Deloudis eshop

      Vernicos Yachts

      Verina Hotels

      Fitshop

      The Foundry Suites

      Vakalo

      Book-it

      2
      Additional touch points for your brand

      Harness the full power of social media and their individual characteristics, audiences and ad formats, by:

      • Facebook ads

        With more than 2.7 billion active users, the Facebook ads platform gives businesses access to one of the single largest digital ad networks.

      • Instagram ads

        Reach out to a younger, more engaging audience and showcase your offering to more than 1 billion active Instagram users.

      • Linkedin ads

        Advertise on the number 1 platform, for B2B lead generation and reach out to decision makers, in the most relevant channel.

      • Pinterest ads

        Add an extra touchpoint in your marketing strategy, in a unique platform that combines search and social media.

      • TikTok ads

        One of the top platforms to boost your brand, thanks to the creative content of its ads.

      01 05
      3
      What Double Dot will do for you

      Here in Double Dot, we have a proven process to get the best possible return out of your digital marketing budget.

      • Set the campaign goals

        We will work together to understand your business and translate its goals into the right Social media ad campaigns objectives.

      • Choose the right channel

        We will help you identify the best channels for your campaign objectives and the part we would like to boost, in the customer journey.

      • Find the right audience

        Our team of highly qualified professionals will dig into the selected social media segmentation options, to find the right audience for your campaign’s needs.

      • Set the optimal campaign structure

        Your campaign will be set up using best practices, in terms of structure and hierarchy, so as to have solid foundations for optimal performance.

      • Choose the right ad formats

        According to the channel, industry and campaign objectives, our team will suggest the best formats for your ads.

      • Create engaging visuals and copy

        We will create super engaging visuals and copy that stand out of the competition and strengthen your brand’s message.

      • Budget management

        To ensure that your campaigns will stay within the agreed budget, our team of experts will monitor the cost of each campaign daily, to prevent overspending.

      • Remarketing

        We will use remarketing to optimise your message to users that have already been exposed to your offering.

      • Correct tracking usage

        Ensure tracking is in place correctly on all ads, so that performance results can be measured from all campaigns.

      • Measure and optimise

        Once the ads are up and running, we will use the results to fine tune and optimise your campaign.

      4
      Why with Double Dot, you ask?

      Double Dot has years of experience and a number of successful social media campaigns under our belt, we know how to get the job done.

      • Tailor made approach

        We don’t have a super market approach, every project we undertake is different and we take the necessary time, in order to fully understand its needs.

      • High quality visuals

        Our experienced creative team will deliver high quality, engaging banners, animated visuals and videos, to accommodate your social media ad campaigns.

      • Team with great experience

        Our team has more than 10 years of experience in running social media ad campaigns, across various channels and industries.

      • Standard daily, weekly and monthly checks

        We are proud to have developed our internal operating process, in terms of how your campaign will be managed, with daily, weekly and monthly tasks.

      • Your own designated account manager

        No middle people and lost in translation. Your dedicated account manager will thoroughly understand your project and map its needs on the selected social media channels.

      • Focus on bottom line results

        Our goal is always to improve your return on investment.

      • Data driven decisions

        We will always have your best interest in mind and support our actions, with data we gather from the campaigns.

      • Custom reporting

        We are proud to offer detailed and tailor-made reporting for each project we undertake, which forms the basis of our discussion for campaign results, optimization and next steps.

      • Consulting

        We will proactively advise you on best practices, changes in the trends, new technologies in the horizon and legislations that may affect your campaigns online.

      01 09

      Let’s get past ageism and infiltrate all generations!

      5
      Selected Projects

      The cool deliverables

      6
      Testimonials

      Here is what some of our clients say about running social media ads with Double Dot.

      • Konstantinos Gounaridis

        CEO, Vakalo Art & Design College

        We are absolutely happy with our collaboration. Double Dot Team knows perfectly the work that needs to be done, we fondly appreciate the family vibe and the personalised support you are providing.

      • Isidora Chandeli

        Managing Director, Verina Hotels

        One of our most important partners in the last 10 years, they have significantly contributed to the success of our business!
      01 02
      7
      Frequently Asked Questions

      All your questions, answered.

      • What are social ads, really?

        Imagine you’re at a party. You walk up to someone, tell them about your awesome new thing, and they actually want to hear more. That’s a social ad done right.
        In marketing speak: social ads are paid promotions on platforms like Meta, TikTok, LinkedIn, or Pinterest that put your brand in front of your ideal audience (without crashing the party).

      • Are social ads worth it in 2026?

        Short answer: yes. Long answer: absolutely, but only if you do it right.
        The algorithms have gotten smarter, targeting sharper, and attention spans… well, shorter. That’s why testing, creative storytelling, and data-driven optimization matter more than ever.

      • How much should I spend on social ads?

        There’s no magic number (sorry). But here’s a good rule: spend enough that your data makes sense.
        If you’re spending 5€ a day, Meta’s just guessing. If you’re spending 50€ a day, Meta’s guessing is smarter. Start small, scale what works, and remember—your first 100€ is tuition in the University of Paid Media.

      • What’s better: boosting a post or creating a real ad?

        Boosting a post is like microwaving pizza: it works, but it’s not gourmet.
        Creating ads in Meta Ads Manager lets you target better, test more, and actually learn something useful. Save the “boost” button for emergencies (or when your boss says, “Just make it go viral”).

      • How do I make social ads that don’t look like… well, ads?

        Think like a human, not a marketer.
        Use native visuals, real people, humor, and a scroll-stopping hook. The best social ads blend in—then stand out.
        Pro tip: If your ad feels too polished, it’s probably losing clicks. Authentic > aesthetic.

      • What platforms should I focus on?

        Go where your audience hangs out.

        • TikTok: Gen Z’s playground.
        • Instagram: still pretty, still powerful.
        • LinkedIn: for B2B and humblebrags.
        • Meta (Facebook): for conversions, retargeting, and your aunt’s cat videos.
        • Pinterest: great for eCommerce and inspiration junkies.
      • How do I track if my ads actually work?

        Two words: UTM parameters.

        Use them in your URLs so Google Analytics knows what’s what. Then track KPIs like CTR, CPA, and ROAS. If that sounds boring, just remember: data is how you stop wasting money.

      • How can I increase sales through social media?

        Scroll-stopping Creative & Offer: If your video doesn’t hook their attention within the first 3 seconds and your offer doesn’t solve a clear problem, users scroll straight to the next meme.
        Paid Ads & Retargeting: Organic reach died a long time ago. You need a properly configured Meta Pixel and retargeting ads, because nobody gets married on the first date. Views merely feed your ego. If your landing page is slow or your checkout is a labyrinth, you’re just paying for people to window-shop without ever buying anything.

      • Why do I need social media ads?

        Because expecting sales purely from organic posts is like whispering your news in a packed stadium with a dead microphone.

        • Organic Reach is clinically dead: The algorithm currently shows your posts to barely 2–5% of your existing followers, unless you pay to open the tap.
        • Precise Targeting: You aren’t tossing flyers into the street at random; you cherry-pick exactly who sees your product (interests, buying behaviors) and reel back anyone who bounced without paying. Without ads, you’re essentially working as an unpaid content creator keeping users entertained, without ever seeing a dime in the register.
      • What are the advantages of Social Media Ads?

        Social media ads essentially put you in control instead of waiting around for the algorithm to do you a favor: rather than posting blindly in the hope that someone notices you in their feed, you place yourself directly in front of people with genuine buying intent, using remarketing to recover visitors who left on their first visit, turning daily scrolling from mere likes into measurable revenue for your business.

      8
      Tools

      We love using these tools when delivering social media ads

      View project
      play video