Web design

Look

The look of a website is about using visuals, to create a sense of harmony with the user’s values, in order to create credibility and trust with the user. It’s about creating a website that not only looks nice, but looks right too.

Feel

The feel involves making the experience of the users as pleasant and enjoyable, as possible. It’s built by crafting the interactions between the user and the website, as well as the reactions they have when (and after) using the product.

Usability

Lastly, usability underpins the UX. Quite simply, if a product isn’t usable, no amount of good looks can salvage it and the only feeling users are going to have is anger and frustration.

We thoroughly research the competitive landscape and the market, in order to identify the problem or opportunity our client seeks to address.

We adopt a user-centred design approach, so that we can empathise with your customers, identify their sore points and design solutions that will enhance their experience with your brand. In order to achieve that we work with you, to create your buyer personas that enable us to view the world from the perspective of the target user and capture the needs and behaviours of your customers.

We put special focus on improving conversion and increasing customer engagement.

We make sure that your brand’s personality is incorporated into the design of your website and presented in an appealing way.

We acknowledge that the architecture of the information is critical, to achieve outstanding usability. Therefore, we put special emphasis on sitemap development. The site map provides a bird’s eye view, ensuring all of the major components of the user experience model are identified and that their relationship to one another has been thought through.

We are working with wireframes, to define the specific layout of key pages and the detailed step-by-step interaction a user has with the website, to complete a particular goal or task is instrumental in our process.

As people increasingly use their mobile devices to access the internet, the mobile-first design is a priority for many products and services. In any case, responsive design is an integral part of our design process.

Design fundamentals like colour theory and typography contribute to the look, feel and tone of the final product, naturally taking into account the brand identity elements.

Our design team works closely with the web developers, to ensure that the final design observes industry’s best practices and the web and app logic is properly integrated.