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YouTube is the place where you can binge-watch real crimes, find videos on how to knit, and skip ads interrupting your knitting session. But what if the ad is so cool that you will not skip it? And even better, what if that cool ad is yours and a vast audience is watching it? With YouTube Ads, it can be your company advertised on the platform that everyone is watching, reaching out to new prospects and interrupting videos in a really meaningful way, so people won’t skip—and in a really cost-effective way, with different billing models.
With various ad formats to choose from in the YouTube ecosystem, YouTube advertising can be a cost-effective way to communicate your message to the desired target audience. Maybe now you want to reflect on why you’re watching the specific ads on YouTube. You’re targeted for a reason, as it’s highly customizable and connected to Google’s rich data resources, for optimal segmentation and targeting through the Google Ads platform.
Double Dot is a registered Google Partner, with certified YouTube specialists that can help you deliver a high-performing YouTube Ads campaign, tailored to your individual goals. Let’s interrupt someone’s conspiracy theory video together.
YouTube is owned by Google and it is currently the second largest search engine in the world – it participates in the Google Ads platform as a significant channel for online advertising.
Be present on the platform that everyone is watching and reach audiences when they watch or search videos on YouTube.
Video is the most engaging ad format of all and on YouTube we can have visibility equal or sometimes superior to TV ads.
Using filters that include demographics, location, language, custom interests, in market intend, as well as devices and time of day your video content will only reach the right audience at the right time.
TrueView, Bumper Ads, Outstream Video Ads or Masthead, there are various ad formats available depending on the goals of the campaign.
Paying only for those users who have seen your ad, makes YouTube one of the most cost effective channels for brand awareness and reaching your target audience on scale.
Engaging content creation
We can help you generate video content that performs well on YouTube Ads, using all the best practices and formats.
Target the right audience
We can help your business identify their target audience on YouTube and monitor how they behave within its ecosystem, to ensure your content reaches them at the right time, in the right frequency.
Optimal campaign structure
Your campaign will be set up, using best practises in terms of structure and hierarchy, so that it can have solid foundations for optimal performance.
Budget management
Ensure that your campaigns stay within the agreed budget, as our team of experts monitor the cost of each campaign daily, to prevent overspending and ensure the campaign’s goals are reached.
Bidding strategy
We will identify the best bidding strategy for your campaign, based on the desired outcome, competition and costs.
Correct tracking usage
Ensure tracking is in place correctly on all ads, so that performance results can be measured from all campaigns.
Measure your success
Measure impressions, video views, clicks & conversions and see which ads perform better, so as to boost the return on your investment.
We don’t have a super market approach, every project we undertake is different and we take the necessary time, in order to fully understand its needs.
We keep upping our game and with it, yours too.
Our team has extensive experience in running YouTube ad campaigns, for various brands and verticals
We are proud to have developed our internal operating process, in terms of how your campaign will be managed, with daily, weekly and monthly tasks.
No middle people and lost in translation. Your dedicated account manager will thoroughly understand your project and map its needs on Google Ads platform.
We are official Google Partners, so we are in direct contact with Google managers for questions, insights and support that can offer extra boost to your account’s performance.
Our goal is always to improve your return on investment.
We will always have your best interest in mind and support our actions with data we gather from the campaigns.
We are proud to offer detailed and tailor-made reporting for each project we undertake, which forms the basis of our discussion for campaign results, optimization and next steps.
We will proactively advise you on best practices, changes in the trends, new technologies in the horizon and legislations that may affect your campaigns online.
Talk to Double Dot and we will create the most efficient video ad interruption, ever