Paid Ads FAQ 1 FAQ Still wondering about Paid Ads? Welcome to the magical jungle of Paid Ads, where budgets disappear faster than socks in the laundry, and dashboards make you question reality, Whether you’re new to Google Ads, experimenting with Social Media Ads, or simply wondering why Karen’s jewels keep showing up above you, this FAQ will give you answers that are both hilarious and painfully honest. Back to Paid Ads 2 Do you still have questions? Check out our answers to some of the frequently asked questions regarding Paid Ads What Is PPC in Digital Marketing? PPC (Pay-Per-Click) means you only pay when someone clicks your ad. Think of it as online speed dating: you pay for attention, and sometimes it leads to true love (a conversion). What are social ads, really? Imagine you’re at a party. You walk up to someone, tell them about your awesome new thing, and they actually want to hear more. That’s a social ad done right. In marketing speak: social ads are paid promotions on platforms like Meta, TikTok, LinkedIn, or Pinterest that put your brand in front of your ideal audience (without crashing the party). Why Is PPC Important for My Business? Because organic reach is basically invisible. PPC gives you instant visibility, measurable ROI, and control over who sees your ads. Without it, you’re whispering into the internet void. What Are the Most Important PPC KPIs? KPIs = your PPC report card. At minimum, track: ROAS (Return on Ad Spend) CPL (Cost Per Lead) CTR (Click-Through Rate) Without KPIs, you’re celebrating clicks that don’t pay the bills. Should I Use Google Ads or Social Media Ads? Both. It’s not “Google vs Facebook,” it’s “Google and Facebook.” Google Ads = Intent-driven (people actively searching). Social Media Ads = Disruption-driven (people scrolling, you grab attention). Why Don’t Google Ads and GA4 Match? Because they’re like divorced parents arguing over who gets credit. Google Ads = Click-based attribution. GA4 = Event-based attribution. Expect 10–15% reporting differences. Don’t panic. How Much Should I Spend on PPC? It depends on your goals, but here’s a cheat sheet: < €2,500/month → Focus on high-intent Google Search campaigns. €2,500–€5,000/month → Add remarketing + Facebook tests. €5,000+/month → Experiment with Performance Max, YouTube, TikTok. Why Do My Ads Stop Working After a while? That’s ad fatigue—your audience is sick of seeing the same ad. Solution: Rotate creatives. Test new headlines. Keep frequency in check. Is Remarketing Creepy or Effective? Both. Remarketing is like running into your ex everywhere. Uncomfortable? Yes. Effective? Also yes. On average, it takes 5–7 touchpoints to convert a customer. Can I Run PPC Without Conversion Tracking? Sure… if you also like driving blindfolded at 100 km/h. Without conversion tracking, you can’t measure ROI or optimize. It’s non-negotiable. When Should I Scale My PPC Campaigns? Scale when: Your KPIs are stable Your business can handle more leads/sales You have tested creatives + targeting Doubling budget ≠ doubling sales. Expect incremental growth (and lots of coffee). What is the golden recipe for success in Paid Ads? Clear message Creative content Test, test, and test again And of course… A little humor! The ads that make you smile also make your audience buy. Do you want to learn how to create ads that bring results and smiles? Talk to double dot. We know how to make your audience scroll… and stop! Other FAQs Web Design FAQ Web Development FAQ Web Support FAQ Social Media Management FAQ SEO FAQ CRO FAQ Newsletter Campaigns FAQ Hubspot FAQ