Service Overview

Generative Engine Optimization (GEO)

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Service Overview

There's being found, and then there's being recommended.

Being found is a blue link on page one, waiting for a click. Being recommended is when someone asks ChatGPT “who’s the best at this?” and the answer is you.

Your customers aren’t only typing keywords anymore. They ask ChatGPT, Gemini, Perplexity and Google’s AI Overviews full, specific questions, and get one confident answer back. That answer is built from content the AI can read, verify and quote. If your brand isn’t in that content, it isn’t in the answer.

GEO makes sure AI engines can find, understand and correctly use your brand:
• AI access (makes your site readable by AI)
• Brand identity (tells AI exactly who you are)
• Answer-first content (gives AI something to quote)
• Brand authority (gives AI a reason to pick you)

Think of it as word of mouth, from a mouth that never stops talking.

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What to expect from a GEO campaign

When AI engines recommend your brand, people listen.

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A GEO campaign by Double Dot

AI engines recommend brands they can read, understand and trust. A GEO campaign at Double Dot builds all three, in two phases.

  • AI crawler access

    Make sure GPTBot, PerplexityBot, Google-Extended and friends can actually reach and read your content.

  • Brand identity & schema

    Describe your company and services in structured data and an llms.txt file, consistent everywhere your brand appears.

  • Answer-first content

    Restructure key pages so the answer comes first, with clear headings and facts AI engines can quote.

  • AI visibility monitoring

    Track where and how often your brand appears in AI answers, across engines and topics.

  • Competitor & source intel

    Find which competitors get recommended and which websites, directories and forums feed those answers.

  • Authority building & Digital PR

    Earn trusted third-party mentions, so AI engines hear about you from more than just you.

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Phase 1

GEO Foundation

We measure where your brand stands, find what competitors do better, and fix both your website and your wider digital footprint. Readability first, visibility second.

Phase 2

GEO Growth

We grow how often ChatGPT, Gemini, Perplexity and other AI tools recommend your brand, month after month, through onsite content and offsite authority.

Your brand in the answer: the only chat worth being part of

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Frequently Asked Questions
  • What is GEO?

    Generative Engine Optimisation is the work of improving how your brand appears in answers generated by AI engines like ChatGPT, Gemini, Perplexity and Google AI Overviews, for the prompts that matter to your business.

  • How is GEO different from SEO?

    SEO helps your pages rank for keywords in search results. GEO helps AI engines understand, trust and quote your brand when they build an answer to a prompt. Prompts are longer and more specific than keywords, so the content and signals that win are different.

  • Do I still need SEO?

    Yes. The two work together. A technically sound, well-ranked site gives AI engines more to work with, and most GEO work (structured data, clear content, authority) also helps your SEO.

  • Which AI engines do you cover?

    We focus on ChatGPT, Perplexity and Google AI Overviews, and also monitor Gemini and other engines where your audience uses them.

  • Why does every GEO campaign start with Foundation?

    AI engines can’t recommend what they can’t read. Foundation fixes access, identity and content first, and sets a baseline, so every action after it can be measured.

  • How do you measure results?

    We track a set of strategic prompts across AI engines every month: mentions, recommendations, citations and your share of voice against competitors. We also track AI referral traffic and conversions in GA4 and Looker Studio.

We practice what we preach
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