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Being found is a blue link on page one, waiting for a click. Being recommended is when someone asks ChatGPT “who’s the best at this?” and the answer is you.
Your customers aren’t only typing keywords anymore. They ask ChatGPT, Gemini, Perplexity and Google’s AI Overviews full, specific questions, and get one confident answer back. That answer is built from content the AI can read, verify and quote. If your brand isn’t in that content, it isn’t in the answer.
GEO makes sure AI engines can find, understand and correctly use your brand: • AI access (makes your site readable by AI) • Brand identity (tells AI exactly who you are) • Answer-first content (gives AI something to quote) • Brand authority (gives AI a reason to pick you)
Think of it as word of mouth, from a mouth that never stops talking.
Appear in the answers of ChatGPT, Gemini, Perplexity and Google AI Overviews, not just in the list of links below them.
When an AI engine names your brand as the answer, it reads like a recommendation from a trusted advisor.
Prompts are more specific than keywords, so people who reach you from an AI answer arrive further down the funnel.
See which competitors AI engines prefer, the sources behind that choice, and close the gap.
Find what AI engines get wrong about you today and correct it at the source.
Track visits from AI engines as their own channel in GA4 and Looker Studio.
AI crawler access
Make sure GPTBot, PerplexityBot, Google-Extended and friends can actually reach and read your content.
Brand identity & schema
Describe your company and services in structured data and an llms.txt file, consistent everywhere your brand appears.
Answer-first content
Restructure key pages so the answer comes first, with clear headings and facts AI engines can quote.
AI visibility monitoring
Track where and how often your brand appears in AI answers, across engines and topics.
Competitor & source intel
Find which competitors get recommended and which websites, directories and forums feed those answers.
Authority building & Digital PR
Earn trusted third-party mentions, so AI engines hear about you from more than just you.
We measure where your brand stands, find what competitors do better, and fix both your website and your wider digital footprint. Readability first, visibility second.
We grow how often ChatGPT, Gemini, Perplexity and other AI tools recommend your brand, month after month, through onsite content and offsite authority.
Your brand in the answer: the only chat worth being part of
Generative Engine Optimisation is the work of improving how your brand appears in answers generated by AI engines like ChatGPT, Gemini, Perplexity and Google AI Overviews, for the prompts that matter to your business.
SEO helps your pages rank for keywords in search results. GEO helps AI engines understand, trust and quote your brand when they build an answer to a prompt. Prompts are longer and more specific than keywords, so the content and signals that win are different.
Yes. The two work together. A technically sound, well-ranked site gives AI engines more to work with, and most GEO work (structured data, clear content, authority) also helps your SEO.
We focus on ChatGPT, Perplexity and Google AI Overviews, and also monitor Gemini and other engines where your audience uses them.
AI engines can’t recommend what they can’t read. Foundation fixes access, identity and content first, and sets a baseline, so every action after it can be measured.
We track a set of strategic prompts across AI engines every month: mentions, recommendations, citations and your share of voice against competitors. We also track AI referral traffic and conversions in GA4 and Looker Studio.